My best friend and threepeat guest, Cassia Rivera, joins me this week on Bubbles & Biz 🥳
We had a blast catching up, sipping, giggling and discussing her conservation work! Which, is AMAZING btw! Be sure to check out her Instagram below.
We discuss how storytelling is so important in her business, how she utilizes Instagram to grow her business and so much more! Grab a glass and let’s chat 🥂
Connect with Cassia here: https://www.instagram.com/cassiariveraphotography
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Send in a voice message: https://podcasters.spotify.com/pod/show/bubbles–biz/message
I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
AND MY MISSION!
After closing our doors due to creating too much traffic (marketing works 😉), I wanted to take what I learned from the experience and help other small businesses. So I spent the next few years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
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