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Glossary

Business

The Business Glossary is your go-to resource for mastering key business terms and concepts relevant to today’s entrepreneurs and professionals. Covering a wide range of topics from marketing strategies and financial management to leadership principles and operational efficiency, this glossary provides clear and concise definitions designed to enhance your business acumen. Whether you’re starting a new venture, scaling an existing business, or simply seeking to expand your knowledge, this glossary equips you with the insights and tools necessary to make informed decisions. Empower yourself to thrive in the ever-evolving world of business with essential information at your fingertips.

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Franchise

Also known as: Brand, Chain, License

A franchise is a business model where a franchisor (original business owner) grants a license to a franchisee (third party individual or company) to operate under the established brand’s trade name. This license allows the franchisee to sell a product or provide a service using the franchisor’s business operations methods, trademark, and support system. It’s a mutually beneficial arrangement that extends the reach of the franchisor’s brand and enables the franchisee to start a business with a recognized name and proven system.

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