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Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."

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From Data To Dreams With Jeanniey Walden &Raquo; Oty3Os5Qcgc
From Data to Dreams with Jeanniey Walden

 My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole h…

 My guest today is …

 My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including Retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of her own network TV show called Liftoff. 

Listen · 33:09
From Clicks To Connections With Raja Rajamannar &Raquo; Zjmxnc5Qcgc
From Clicks to Connections with Raja Rajamannar

 My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transf…

 My guest this week…

 My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design. 

Listen · 37:13
Rewriting The Rules Of Branding With Dr. Marcus Collins &Raquo; Odg0Nc5Qcgc
Rewriting the Rules of Branding with Dr. Marcus Collins

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of…

 My guest this week…

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health. 

Listen · 39:06
Redefining The Brand Experience With Geoff Cottrill &Raquo; Odk2Ns5Qcgc
Redefining the Brand Experience With Geoff Cottrill

 My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met…

 My guest this week…

 My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjoy it. 

Listen · 39:43
Building Brands That Last A Lifetime With Edithann Ramey &Raquo; Ay5Qcgc 1
Building Brands That Last a Lifetime with Edithann Ramey

My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for N…

My guest this week i…

My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company.Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining chain where she developed the brand's global marketing strategy, elevating its presence through innovative menu promotions and guest-focused experiences.She also served as Senior Director of Brand Extensions at Topgolf, where she launched and marketed n…

Listen · 35:02
Lessons For Big Brands And Startups With Adam Hanft &Raquo; Ay5Qcgc 1
Lessons for Big Brands and Startups with Adam Hanft

My guest today is Adam Haft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers…

My guest today is Ad…

My guest today is Adam Haft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers, and works with dozens of entrepreneurial founders to tell their essential stories across all channels.From a jolly and nimbleness to stripping away layers of bureaucracy to putting action and accountability together, there are shared learnings that can make big and small stronger.

Listen · 28:26
Secrets Of Sustainable Marketing With Amina Pasha &Raquo; Ay5Qcgc 1
Secrets of Sustainable Marketing with Amina Pasha

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardi…

My guest this week i…

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market’s mission-driven, E-Commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertisin…

Listen · 41:24
The Cmo'S Secret Sauce With Nic Chidiac &Raquo; Ogi4Zs5Qcgc
The CMO's Secret Sauce with Nic Chidiac

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider rang…

My guest this week i…

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, Travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the CMO means.

Listen · 33:46
From Trendsetter To Thought Leader With Oksana Sobol &Raquo; Mzbkny5Qcgc
From Trendsetter to Thought Leader with Oksana Sobol

My guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans ever…

My guest this week i…

My guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans everything from brand marketing and market research in her native Ukraine, and then the Czech Republic. She's worked for big companies like Nielsen, Kraft Foods, Unilever, J&J, and Mondelez.LinksOksana's LinkedInSteve's LinkedIn

Listen · 37:42
Slam Dunk Marketing Tips From Nba Champion Channing Frye &Raquo; Ztzjmi5Qcgc
Slam Dunk Marketing Tips from NBA Champion Channing Frye

My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead …

My guest this week i…

My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson. Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.

Listen · 32:26
The Power Of Emotional Marketing And Leadership With Doug Zarkin &Raquo; Mzcwmi5Qcgc
The Power of Emotional Marketing and Leadership with Doug Zarkin

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even …

My guest today is Do…

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend, and to ha…

Listen · 42:46
Marketing That Moves The Needle With Lee Roth &Raquo; Ay5Qcgc 1
Marketing that Moves the Needle with Lee Roth

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving gl…

Lee Roth is the co-f…

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his c…

Listen · 27:07
Reimagining Marketing With Ai With Chris Johnson &Raquo; Ay5Qcgc 1
Reimagining Marketing with AI with Chris Johnson

 My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadma…

 My guest today is …

 My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadmaps and advanced AI implementations. He is also the founder and CEO of ELT, a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights. With 30 years of experience leading clients through technological shifts, including the internet, e-commerce, social media, and digital marketing. 

Listen · 27:20
A Play-By-Play From Pepsi To The Nfl With Dawn Hudson &Raquo; Ywmwos5Qcgc
A Play-by-Play from Pepsi to the NFL with Dawn Hudson

My guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, retail, consumer goods, and on and on and on at brands like the NFL, Pep…

My guest this week i…

My guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, retail, consumer goods, and on and on and on at brands like the NFL, Pepsi, Loews, P.F. Chang's, Nvidia, the LPGA.

Listen · 40:01
The Marketing Mad Scientist With Duncan Smith &Raquo; Ay5Qcgc 1
The Marketing Mad Scientist with Duncan Smith

My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, E…

My guest this week i…

My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, Europe, and New York. Throughout his career, he has led top-tier agencies, spearheading the launch of connection planning departments, managing global multinational clients, and leading winning pitches for well over $4 billion in new business. Duncan's strategic vision, media expertise, and ability to construct communication strategies that deliver against business objectives have been instrumental…

Listen · 29:56
The Cmo'S Toolbox With Elizabeth Maxson &Raquo; Ay5Qcgc 1
The CMO's Toolbox with Elizabeth Maxson

This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO …

This week's guest is…

This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare w…

Listen · 31:09
The Impact Of Strong Leadership With Eric Danetz &Raquo; Ay5Qcgc 1
The Impact of Strong Leadership with Eric Danetz

My guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve Growth. Previously, he was the Global Chief…

My guest this week i…

My guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve growth. Previously, he was the Global Chief Revenue Officer at Reuters, overseeing global sales and customer success. He's also served as the Chief Business Officer at AccuWeather and SBP, and GM at Time Inc. International, where he managed a portfolio of 90 brands in 170 countries. He's held executive roles at Fortune, Money, Alloy Digital, Newsweek, Daily Beast, CBS Interactive, CNET, and more. He's been a board member for the IAB Video,…

Listen · 35:33
The Art Of Being A Cmo With Marisa Thalberg &Raquo; Ay5Qcgc 1
The Art of Being a CMO with Marisa Thalberg

Marisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heig…

Marisa Thalberg is a…

Marisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heights of consumer resonance, cultural relevance, and business performance. Inducted into the Forbes CMO Hall of Fame, she also founded Executive Moms, an organization supporting professional women who are mothers. Marisa co-hosts the podcast Brand New Produce with iHeart Media and serves on multiple nonprofit boards, including the Blumenthal Center for the Performing Arts and the MMA Global Board. 

Listen · 35:32

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