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My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Goog…

My guest this week i…

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting…

My guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital co…

My guest this week i…

My guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital commerce, consumer insights, and creative. Previously, Christy worked across brands and portfolios at Whirlpool Corporation and Nestlé Purina PetCare. Her experience spans brand management, shopper and Retail marketing, Innovation, and category management across well-known brands like KitchenAid, Whirlpool, Beautiful, and Veega.

My guest today is Steve Rotter, Chief Marketing Officer (CMO) at DeepL, a global communications platform that enables over 100,000 businesses to transform communications, reach new markets, and improv…

My guest today is St…

My guest today is Steve Rotter, Chief Marketing Officer (CMO) at DeepL, a global communications platform that enables over 100,000 businesses to transform communications, reach new markets, and improve productivity. Steve is an entrepreneur, evangelist, and author, bringing over two decades of tech marketing leadership experience to his role as CMO. A two-time founder, he has had three successful exits and has been part of three unicorn companies. Steve is deeply passionate about innovative marketing, AI, and branding. Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded rem…

My guest today is Melton Littlepage, CMO of 1Password—trusted by more than 100,000 businesses to protect their data. 1Password gives you complete control over passwords and other sensitive business …

My guest today is Me…

My guest today is Melton Littlepage, CMO of 1Password—trusted by more than 100,000 businesses to protect their data. 1Password gives you complete control over passwords and other sensitive business information. Melton has a 20-plus-year track record of innovation, category creation, and Growth acceleration at Technology companies. Prior to joining 1Password, he was the CMO of Outreach—the leading sales execution platform—helping individual sales reps and entire revenue organizations create more pipelines and close more deals. At Outreach, Melton led global teams responsible for strateg…

In this special two-for-one episode of The CMO Whisperer Podcast, host Steve Olenski welcomes two distinguished guests – John Kearon, Founder, System1 Group, and Joel Weinberger, Professor of Psycho…

In this special two-…

In this special two-for-one episode of The CMO Whisperer Podcast, host Steve Olenski welcomes two distinguished guests – John Kearon, Founder, System1 Group, and Joel Weinberger, Professor of Psychology, Derner School of Psychology.Together, they dive deep into the fascinating intersection of advertising, emotions, and decision-making, exploring how feelings drive actions and the role of familiarity and fear in marketing. From thought-provoking insights on the power of nostalgia to the balance between positivity and negativity in advertising, this conversation unpacks the science behind what…

 My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony…

 My guest today is …

 My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony's Tokyo headquarters and operating companies such as PlayStation, Sony Pictures, and Sony Electronics. His leadership spanned brand strategy and communications, enterprise marketing, technology, and loyalty program design. His team defined Sony's brand positioning, managed paid and organic channels, and created compelling content to strengthen market relevance.He spearheaded the development of an…

 My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his effo…

 My guest today is …

 My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social medi…

 My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to…

 My guest this week…

 My guest this week is Jenn Ogden-Reese, Chief Marketing Officer at On Location, a leading premium experiences company providing access to ticket packages with enhanced hospitality and premier end-to-end Travel for bucket-list events. She has more than 25 years of experience building businesses and leading multi-platform marketing and strategy.Before joining On Location, she served as CMO at several high-growth companies, including 2U, an ed-tech company serving over 44 million registered learners, and SeatGeek, a leading mobile-first live event ticketing platform. Jenn launched her career at…

 My guest today is Suzanne Darmory, the Chief Marketing Officer at Profundo, the only minority-owned fintech platform in the tax industry, committed to fostering inclusivity in the communities they s…

 My guest today is …

 My guest today is Suzanne Darmory, the Chief Marketing Officer at Profundo, the only minority-owned fintech platform in the tax industry, committed to fostering inclusivity in the communities they serve. In addition to founding her own boutique agency, The Agency That Sold Agnesi, she has spent her career on both the client side—working with companies like IBM, L'Oréal, and Jackson Hewitt—and the agency side in New York (Arnold Deutsch, Gray, JWT) and London (Bates UK, Euro KG, Ogilvy Mather).Suzanne brings over 25 years of international experience championing Fortune 500 brands and art…

My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global mark…

My guest this week i…

My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, E-Commerce, and Education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been recognized by F…

 My guest this week is Thomas Prather, the Chief Marketing Officer at Smashburger.Thomas brings over 30 years of marketing expertise, beginning in automotive advertising, where he managed Cadillac's …

 My guest this week…

 My guest this week is Thomas Prather, the Chief Marketing Officer at Smashburger.Thomas brings over 30 years of marketing expertise, beginning in automotive advertising, where he managed Cadillac's resurgence in 1995. He transitioned to the food and beverage industry in 2003, joining Starbucks and eventually becoming VP of U.S. Retail Marketing.At Starbucks, he drove growth across more than 17,000 U.S. locations, notably overseeing the brand's third-party delivery partnerships with UberEats and DoorDash, while leading the brand's most successful fall season with the 20th anniversary of the P…

 My guest this week is Andy Rebhun. Andy joined as Chief Experience Officer in 2023. From 2019 to 2023, he held several senior leadership positions at El Pollo Loco, including Chief Marketing Officer…

 My guest this week…

 My guest this week is Andy Rebhun. Andy joined as Chief Experience Officer in 2023. From 2019 to 2023, he held several senior leadership positions at El Pollo Loco, including Chief Marketing Officer and Vice President of Digital. Prior to that, he served in various marketing and digital leadership roles at McDonald's Corporation in Boston, Chicago, and Atlanta. Andy began his career in the Accelerated Marketing Development Program at Ford Motor Company. He holds a B.A. from the University of Wisconsin-Madison and an MBA from Northwestern University's Kellogg School of Management. 

 My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an abso…

 My guest today is …

 My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation. 

 My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole h…

 My guest today is …

 My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of her own network TV show called Liftoff. 

 My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transf…

 My guest this week…

 My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design. 

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of…

 My guest this week…

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health. 

 My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met…

 My guest this week…

 My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjoy it. 

My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for N…

My guest this week i…

My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company.Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining chain where she developed the brand's global marketing strategy, elevating its presence through innovative menu promotions and guest-focused experiences.She also served as Senior Director of Brand Extensions at Topgolf, where she launched and marketed n…