Thursday - November 21st, 2024
Apple News
×

What can we help you find?

Open Menu
Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."

Recent Content

Loading...
Lessons For Big Brands And Startups With Adam Hanft &Raquo; Ay5Qcgc 1
Lessons for Big Brands and Startups with Adam Hanft

My guest today is Adam Haft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers…

My guest today is Ad…

My guest today is Adam Haft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers, and works with dozens of entrepreneurial founders to tell their essential stories across all channels.From a jolly and nimbleness to stripping away layers of bureaucracy to putting action and accountability together, there are shared learnings that can make big and small stronger.

Listen · 28:26
Secrets Of Sustainable Marketing With Amina Pasha &Raquo; Ay5Qcgc 1
Secrets of Sustainable Marketing with Amina Pasha

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardi…

My guest this week i…

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market’s mission-driven, E-Commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertisin…

Listen · 41:24
The Cmo'S Secret Sauce With Nic Chidiac &Raquo; Ogi4Zs5Qcgc
The CMO's Secret Sauce with Nic Chidiac

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider rang…

My guest this week i…

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, Travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the CMO means.

Listen · 33:46
From Trendsetter To Thought Leader With Oksana Sobol &Raquo; Mzbkny5Qcgc
From Trendsetter to Thought Leader with Oksana Sobol

My guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans ever…

My guest this week i…

My guest this week is Oksana Sobol. Oksana leads the insights function at The Clorox Company, where she's implementing an agile, fast, and consumer centric insights model. Her global career spans everything from brand marketing and market research in her native Ukraine, and then the Czech Republic. She's worked for big companies like Nielsen, Kraft Foods, Unilever, J&J, and Mondelez.LinksOksana's LinkedInSteve's LinkedIn

Listen · 37:42
Slam Dunk Marketing Tips From Nba Champion Channing Frye &Raquo; Ztzjmi5Qcgc
Slam Dunk Marketing Tips from NBA Champion Channing Frye

My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead …

My guest this week i…

My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson. Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.

Listen · 32:26
The Power Of Emotional Marketing And Leadership With Doug Zarkin &Raquo; Mzcwmi5Qcgc
The Power of Emotional Marketing and Leadership with Doug Zarkin

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even …

My guest today is Do…

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend, and to ha…

Listen · 42:46
Marketing That Moves The Needle With Lee Roth &Raquo; Ay5Qcgc 1
Marketing that Moves the Needle with Lee Roth

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving gl…

Lee Roth is the co-f…

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his c…

Listen · 27:07
Reimagining Marketing With Ai With Chris Johnson &Raquo; Ay5Qcgc 1
Reimagining Marketing with AI with Chris Johnson

 My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadma…

 My guest today is …

 My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadmaps and advanced AI implementations. He is also the founder and CEO of ELT, a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights. With 30 years of experience leading clients through technological shifts, including the internet, e-commerce, social media, and digital marketing. 

Listen · 27:20
A Play-By-Play From Pepsi To The Nfl With Dawn Hudson &Raquo; Ywmwos5Qcgc
A Play-by-Play from Pepsi to the NFL with Dawn Hudson

My guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, Retail, consumer goods, and on and on and on at brands like the NFL, Pep…

My guest this week i…

My guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, retail, consumer goods, and on and on and on at brands like the NFL, Pepsi, Loews, P.F. Chang's, Nvidia, the LPGA.

Listen · 40:01
The Marketing Mad Scientist With Duncan Smith &Raquo; Ay5Qcgc 1
The Marketing Mad Scientist with Duncan Smith

My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, E…

My guest this week i…

My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, Europe, and New York. Throughout his career, he has led top-tier agencies, spearheading the launch of connection planning departments, managing global multinational clients, and leading winning pitches for well over $4 billion in new business. Duncan's strategic vision, media expertise, and ability to construct communication strategies that deliver against business objectives have been instrumental…

Listen · 29:56
The Cmo'S Toolbox With Elizabeth Maxson &Raquo; Ay5Qcgc 1
The CMO's Toolbox with Elizabeth Maxson

This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO …

This week's guest is…

This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare w…

Listen · 31:09
The Impact Of Strong Leadership With Eric Danetz &Raquo; Ay5Qcgc 1
The Impact of Strong Leadership with Eric Danetz

My guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve Growth. Previously, he was the Global Chief…

My guest this week i…

My guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve growth. Previously, he was the Global Chief Revenue Officer at Reuters, overseeing global sales and customer success. He's also served as the Chief Business Officer at AccuWeather and SBP, and GM at Time Inc. International, where he managed a portfolio of 90 brands in 170 countries. He's held executive roles at Fortune, Money, Alloy Digital, Newsweek, Daily Beast, CBS Interactive, CNET, and more. He's been a board member for the IAB Video,…

Listen · 35:33
The Art Of Being A Cmo With Marisa Thalberg &Raquo; Ay5Qcgc 1
The Art of Being a CMO with Marisa Thalberg

Marisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heig…

Marisa Thalberg is a…

Marisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heights of consumer resonance, cultural relevance, and business performance. Inducted into the Forbes CMO Hall of Fame, she also founded Executive Moms, an organization supporting professional women who are mothers. Marisa co-hosts the podcast Brand New Produce with iHeart Media and serves on multiple nonprofit boards, including the Blumenthal Center for the Performing Arts and the MMA Global Board. 

Listen · 35:32
The Role Of Ai In Omnichannel Marketing &Amp; More - Tim Ringel &Raquo; Ay5Qcgc 1
The Role of AI in Omnichannel Marketing & More – Tim Ringel

My guest this week is Tim Ringel, a serial entrepreneur with a passion and drive to push past that stubborn status quo. He's the global CEO of next gen advertising group called Meet the People. We ta…

My guest this week i…

My guest this week is Tim Ringel, a serial entrepreneur with a passion and drive to push past that stubborn status quo. He's the global CEO of next gen advertising group called Meet the People. We talked about all sorts of things, including the role of AI in and omni channel marketing. Here's my conversation with Tim Ringel. 

Listen · 40:59
In The Pole Position With Peter Jung, Cmo, Nascar &Raquo; Ay5Qcgc 1
In the pole position with Peter Jung, CMO, NASCAR

My guest this week is Peter Jung, the CMO of NASCAR. We talked about how the brand is engaging younger audiences, what they're doing to engage audiences around the world, and who the competition for N…

My guest this week i…

My guest this week is Peter Jung, the CMO of NASCAR. We talked about how the brand is engaging younger audiences, what they're doing to engage audiences around the world, and who the competition for NASCAR.

Listen · 30:03
Floating Talent &Amp; Why Cmos Need To Be Aware Of It - Ashley Miles &Raquo; Ay5Qcgc 1
Floating Talent & Why CMOs Need To Be Aware of It – Ashley Miles

My guest this week is Ashley Miles, the CEO of Franklin West, a new era business growth advisory and execution firm that is shaping the future of work in the growing on demand Economy.  The firm was …

My guest this week i…

My guest this week is Ashley Miles, the CEO of Franklin West, a new era business growth advisory and execution firm that is shaping the future of work in the growing on demand economy.  The firm was recently awarded by Inc. Magazine and Globee awards for its impact on Fortune 500 companies. Ashley's had an amazing career with stops at many different big brands.

Listen · 23:50
The Role Of Culture In Digital Transformation - Doug Milliken &Raquo; Ay5Qcgc 1
The Role of Culture in Digital Transformation – Doug Milliken

My guest this week is Doug Milliken, former VP of Marketing Transformation at The Clorox Company. When he was there, he was responsible for the company's brand building and growth capabilities. His ex…

My guest this week i…

My guest this week is Doug Milliken, former VP of Marketing Transformation at The Clorox Company. When he was there, he was responsible for the company's brand building and growth capabilities. His experience led to one inescapable conclusion; the performance of an organization is driven largely by its culture.

Listen · 33:30
How To Rebrand An Iconic 120-Year-Old Brand &Raquo; Ay5Qcgc 1
How To Rebrand An Iconic 120-Year-Old Brand

My guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible c…

My guest this week i…

My guest this week is Shani Seidman, the CMO of Kayco Kosher Foods, the parent company of Manischewitz the 120 year old brand that she was just entrusted with the rebranding of. It was an incredible challenge that she met head on. She shares insights and tips for other CMOs going through rebrands.

Listen · 34:16

Contributors

Show More

Keep Up To Date With Our Latest Baby Boomer News & Offers!

Sign Up for Our FREE Newsletter

Name(Required)
This field is for validation purposes and should be left unchanged.

(( NEW ))