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Paulette Ensign The Tips Products Strategist

The Tips Content Strategist

Paulette Ensign had no idea she would sell well over two million copies of her 16-page how-to tips booklet, 110 Ideas for Organizing Your Business Life when writing it in 1991. Or that it would be in multiple languages and formats without a penny on advertising. Nothing prepared her for that other than knowledge she gathered as a Professional Organizing and Productivity Consultant–quite a change from her degreed profession teaching string instruments in public elementary schools for a dozen years. Yet her can-do attitude prompted and supported those results.

As people wanted to learn her secrets for converting their knowledge into how-to tips-based information products, Paulette developed products and services as she, too, continued learning and exploring seemingly endless possibilities for using content as marketing tools, revenue streams, or both.

While becoming widely known for the tips booklet niche she created, Technology was an ever-increasing presence, prompting more opportunities for Subject Matter Experts rather than less ways to use their content. The scales tipped toward more online, digital download delivery formats than printed, tangible versions. Or so it appeared. This expanded rather than shrank options, prompting TipsProducts.com's focus on tips content development first, product development second.

Paulette is the Founder and The Tips Content Strategist at Tips Products International (the parent company of the wholly-owned subsidiary, Tips Products Publishing Agency.) Paulette has over forty years’ experience with small and mid-size business owners, corporations, and professional associations in numerous industries, worldwide. She and her team look forward to traveling part of your journey with you and serving you as she happily and proudly continues to defy getting old while getting older.

Recent Content

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Gee, I Never Thought Of That &Raquo; 67E48195C93F63C518437650
Gee, I Never Thought of That

A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does tha…

A commonly noted sta…

A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does that leave you as driven to write your book as you were?Your motivators likely include gaining professional credibility and satisfying a desire to bring your knowledge to others. A full length book is not particularly the best or only starting point for you to achieve those goals. Before sinking months of time into researching your potential book, reading and re-reading, making changes, spending m…

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Soooooooo Much Content - Where To Start? &Raquo; 67C8A1555A0B582710Cd0Dd9
SOOOOoooo Much Content – Where to Start?

“The only thing holding you back is the belief that something is holding you back."-Kaitlyn WalshBeginningIf ever there was a common thread among many Subject Matter Experts, it’s the title of thi…

“The only thing ho…

“The only thing holding you back is the belief that something is holding you back."-Kaitlyn WalshBeginningIf ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of your field. You might think it’s an obvious answer - start at the beginning, most basic level - your definition may be different from someone initially coming to your expertise. Really?Even if you successfully embrace the beginners’ mind as an effective, logical starti…

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When Was The Last Time You… &Raquo; 67A48129D78C08Feb1A655De
When was the last time you…

Life isn’t about finding yourself. Life is about creating yourself. - George Bernard Shaw…received one or a small number of how-to tips positioned as a marketing tool to help improve some part o…

Life isn’t about f…

Life isn’t about finding yourself. Life is about creating yourself. - George Bernard Shaw…received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life? You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online formats categorized as “lead magnets.” Each is intended to be compelling enough to capture your attention, enticing you to purchase from the company who sent it. Have you noticed many business owners use that approach in their marketin…

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Expanding Your Audience &Raquo; 677B7D7E10Dd0D403396Efba
Expanding Your Audience

It is much harder to build an audience when you’re just following the crowd. - Dustin W. StoutEXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’…

It is much harder to…

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But That Won’t Work - 5 Ways That Will &Raquo; 674Db3371Ce5613D4499B651
But THAT Won’t Work – 5 Ways That WILL

“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn�…

“Business opportun…

“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh?Or feeling you hit some sort of brick wall in your business? Your creativity went missing in action, your client base evaporated, you were bored, or you contemplated closing your company and getting a j-o-b.Then a pandemic from out of nowhere. The world closed for months. You at least needed to eat, costing you Money, or home…

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As Soon As &Raquo; 673Dfa7E486B915B2C4981Fc
As Soon As

“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what ha…

“Whether it's the …

“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced.Maybe you were motivated to shorten the waiting time until whatever needs to happen, bringing your creativity center stage. Or, you used it as a stalling tactic, stopped by fear, a sense of inadequate skills or information, or hanging it on someone else’s actions. What would happen if you noticed “a…

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Right Tasks To Delegate

Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to…

Ira Alilio, Guest Au…

Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to explore who and what they were about.Virtual Colleagues spoke volumes. That's who I want -- a colleague, not an assistant. And that's what I got, and what a difference she makes!!! Many thanks to April, who makes so much more possible in my business. She knows I love it when she starts a sentence with "I was thinking..." and when she refers to "us," and "we." Is she perfect? Yes, a perfect Hu…

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Risk-Free Proven Strategies For Product Line Extensions &Raquo; 67165Eabe46F8Cd338Ad68B8
Risk-Free Proven Strategies for Product Line Extensions

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and p…

“If you really wan…

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to sell. It’s a “yes/no” thought process in your potential buyers’ mind. Not great odds, are they?Now what? You’ve emotionally slipped into a world of limitations - limited financial resources, limited enthusiasm, limited knowledge, limited flexibility, a low risk tolerance, and limiting beliefs …

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Mind The Gap &Raquo; 66Eae13Af4C34B0Fb4B04766
Mind the Gap

The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space betwe…

The Only Person You …

The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space between the platform and the door to the train (aka “subway” in New York City and elsewhere.) It’s a phrase meant to keep you safe no matter whether you are a child, adult, or have any challenging human conditions.There are many gaps in everyday life worth minding, though for different reasons. Some, if not many, of those gaps are opportunities and become obvious when paying attention. Minding th…

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Profitable Paths To Show You The Money &Raquo; 66D080B6E5776D60096Ce139
Profitable Paths to Show You the Money

Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alon…

Are you stuck in sel…

Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alone. There’s lots of company standing in the way of success with you, denying those who want and need what you offer.What if you found pain-free, profitable pathways to answers for large audiences, helping more people than you currently do, propelling your prosperity beyond your imagination?Here are examples of highly successful, unconventional ways, done by people just like you.In Spite of COVIDT…

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To Spend or Not to Spend? Faster, Easier, Friendlier Paths than Ads or Display Booths

"Anyone who lives within their means suffersfrom a lack of imagination."– OSCAR WILDEPaid advertising has generated sales for many years. It’s been television, radio, newspapers, magazines, movie …

"Anyone who lives wi…

"Anyone who lives within their means suffersfrom a lack of imagination."– OSCAR WILDEPaid advertising has generated sales for many years. It’s been television, radio, newspapers, magazines, movie theaters, billboards, buses, plastic-wrapped coupons, online, skywriting - you name it. Each costs money, frequently a lot of it.Then there’s the publicity and editorial route to reach and attract potential buyers. Interviews at different times of day and night, voice, video, print, speaking on podcasts or at summits. This takes time and sometimes money, once the audience is identified and which…

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Tips - Who Uses Them And How &Raquo; 66A1C80Cb2284321Aa567148
Tips – Who Uses Them and How

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”– Joe ChernovA typical first thought you and many Subject Matter Experts have is to post your tips on…

“Good marketing ma…

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”– Joe ChernovA typical first thought you and many Subject Matter Experts have is to post your tips on your website and your social media platforms. After all, it’s good marketing - made even better when adding an invitation that drives people back to your website.Yes, that’s true.Another frequent thought is to distribute a format of your tips free to workshop attendees or audiences when being interviewed, providing handouts in live or virtual settings. Better yet, add an invitation to your ti…

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Do We Give You Leads For Bulk Sales And Licensing? &Raquo; 66873780009D2C15A216E0Ee
Do We Give You Leads for Bulk Sales and Licensing?

Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online an…

Are you someone who …

Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online and offline to add to the book, Amazon, and bookstores.You can also pick the one path you prefer. Each approach has its pros and cons, depending on your goals and how you’re wired.These formats and sales methods are not new, mind you. Products focused on how-to-tips have been around for years. And so have the bulk sales methods (also known as wholesale) and content licensing (renting your content …

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Do We Give You Leads For Bulk Sales And Licensing? &Raquo; 66873780009D2C15A216E0Ee 1
Do We Give You Leads for Bulk Sales and Licensing?

Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online an…

Are you someone who …

Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online and offline to add to the book, Amazon, and bookstores.You can also pick the one path you prefer. Each approach has its pros and cons, depending on your goals and how you’re wired.These formats and sales methods are not new, mind you. Products focused on how-to-tips have been around for years. And so have the bulk sales methods (also known as wholesale) and content licensing (renting your content …

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Unique - A Blessing Or A Curse? &Raquo; 667E94Ff8145F8Ccd6D8D12F
Unique – a Blessing or a Curse?

“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object …

“I will not follow…

“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object appears in your life? Are you compelled to jump on the bandwagon, right along with thousands of other people who also think that new bright shiny object is a fantastic idea?Or does it occur to you that you may very well get swallowed up in a sea of sameness by taking that route, following a plan, a design, a roadmap of coloring between the lines, painting by numbers? You might make an easy and obv…

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Unique - A Blessing Or A Curse? &Raquo; 667E94Ff8145F8Ccd6D8D12F 1
Unique – a Blessing or a Curse?

“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object …

“I will not follow…

“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object appears in your life? Are you compelled to jump on the bandwagon, right along with thousands of other people who also think that new bright shiny object is a fantastic idea?Or does it occur to you that you may very well get swallowed up in a sea of sameness by taking that route, following a plan, a design, a roadmap of coloring between the lines, painting by numbers? You might make an easy and obv…

Read More
Keeping The Farm &Raquo; 6668752Ef8D042Cc7E2D3248 1
Keeping the Farm

“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is …

“The meaning of li…

“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.Even if you give them a LOT of information, they are not you. They process what…

Read More
Keeping The Farm &Raquo; 6668752Ef8D042Cc7E2D3248
Keeping the Farm

“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is …

“The meaning of li…

“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.Even if you give them a LOT of information, they are not you. They process what…

Read More

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