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“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn…
“Business opportun…
“Business opportunities are like buses. There’s always another one coming." – Richard BransonWhen did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh?Or feeling you hit some sort of brick wall in your business? Your creativity went missing in action, your client base evaporated, you were bored, or you contemplated closing your company and getting a j-o-b.Then a pandemic from out of nowhere. The world closed for months. You at least needed to eat, costing you Money, or home…
Paulette Ensign
December 2, 2024 
“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what ha…
“Whether it's the …
“Whether it's the best of times or the worst of times, it's the only time we've got.”– Art BuchwaldRemember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced.Maybe you were motivated to shorten the waiting time until whatever needs to happen, bringing your creativity center stage. Or, you used it as a stalling tactic, stopped by fear, a sense of inadequate skills or information, or hanging it on someone else’s actions. What would happen if you noticed “a…
Paulette Ensign
November 20, 2024 
Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to…
Ira Alilio, Guest Au…
Ira Alilio, Guest AuthorDid you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one's name impressed me enough to explore who and what they were about.Virtual Colleagues spoke volumes. That's who I want -- a colleague, not an assistant. And that's what I got, and what a difference she makes!!! Many thanks to April, who makes so much more possible in my business. She knows I love it when she starts a sentence with "I was thinking..." and when she refers to "us," and "we." Is she perfect? Yes, a perfect Hu…
Paulette Ensign
October 27, 2024 
“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and p…
“If you really wan…
“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”– Jim RohnYou wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to sell. It’s a “yes/no” thought process in your potential buyers’ mind. Not great odds, are they?Now what? You’ve emotionally slipped into a world of limitations - limited financial resources, limited enthusiasm, limited knowledge, limited flexibility, a low risk tolerance, and limiting beliefs …
Paulette Ensign
October 21, 2024 
The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space betwe…
The Only Person You …
The Only Person You are Destined to be is the Person You Decide to Be- Ralph Waldo EmersonYes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space between the platform and the door to the train (aka “subway” in New York City and elsewhere.) It’s a phrase meant to keep you safe no matter whether you are a child, adult, or have any challenging human conditions.There are many gaps in everyday life worth minding, though for different reasons. Some, if not many, of those gaps are opportunities and become obvious when paying attention. Minding th…
Paulette Ensign
September 18, 2024 
Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alon…
Are you stuck in sel…
Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole?You’re not alone. There’s lots of company standing in the way of success with you, denying those who want and need what you offer.What if you found pain-free, profitable pathways to answers for large audiences, helping more people than you currently do, propelling your prosperity beyond your imagination?Here are examples of highly successful, unconventional ways, done by people just like you.In Spite of COVIDT…
Paulette Ensign
August 29, 2024 
"Anyone who lives within their means suffersfrom a lack of imagination."– OSCAR WILDEPaid advertising has generated sales for many years. It’s been television, radio, newspapers, magazines, movie …
"Anyone who lives wi…
"Anyone who lives within their means suffersfrom a lack of imagination."– OSCAR WILDEPaid advertising has generated sales for many years. It’s been television, radio, newspapers, magazines, movie theaters, billboards, buses, plastic-wrapped coupons, online, skywriting - you name it. Each costs money, frequently a lot of it.Then there’s the publicity and editorial route to reach and attract potential buyers. Interviews at different times of day and night, voice, video, print, speaking on podcasts or at summits. This takes time and sometimes money, once the audience is identified and which…
Paulette Ensign
August 9, 2024 
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”– Joe ChernovA typical first thought you and many Subject Matter Experts have is to post your tips on…
“Good marketing ma…
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”– Joe ChernovA typical first thought you and many Subject Matter Experts have is to post your tips on your website and your social media platforms. After all, it’s good marketing - made even better when adding an invitation that drives people back to your website.Yes, that’s true.Another frequent thought is to distribute a format of your tips free to workshop attendees or audiences when being interviewed, providing handouts in live or virtual settings. Better yet, add an invitation to your ti…
Paulette Ensign
July 29, 2024 
Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online an…
Are you someone who …
Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online and offline to add to the book, Amazon, and bookstores.You can also pick the one path you prefer. Each approach has its pros and cons, depending on your goals and how you’re wired.These formats and sales methods are not new, mind you. Products focused on how-to-tips have been around for years. And so have the bulk sales methods (also known as wholesale) and content licensing (renting your content …
Paulette Ensign
July 8, 2024 
Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online an…
Are you someone who …
Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores.If so, great!There are many publication formats and sales methods, online and offline to add to the book, Amazon, and bookstores.You can also pick the one path you prefer. Each approach has its pros and cons, depending on your goals and how you’re wired.These formats and sales methods are not new, mind you. Products focused on how-to-tips have been around for years. And so have the bulk sales methods (also known as wholesale) and content licensing (renting your content …
Paulette Ensign
July 8, 2024 
“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object …
“I will not follow…
“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object appears in your life? Are you compelled to jump on the bandwagon, right along with thousands of other people who also think that new bright shiny object is a fantastic idea?Or does it occur to you that you may very well get swallowed up in a sea of sameness by taking that route, following a plan, a design, a roadmap of coloring between the lines, painting by numbers? You might make an easy and obv…
Paulette Ensign
June 28, 2024 
“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object …
“I will not follow…
“I will not follow where the path may lead,but I will go where there is no path, and I will leave a trail.”- Muriel StrodeDo you feel pulled in different directions when a new bright shiny object appears in your life? Are you compelled to jump on the bandwagon, right along with thousands of other people who also think that new bright shiny object is a fantastic idea?Or does it occur to you that you may very well get swallowed up in a sea of sameness by taking that route, following a plan, a design, a roadmap of coloring between the lines, painting by numbers? You might make an easy and obv…
Paulette Ensign
June 28, 2024 
“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is …
“The meaning of li…
“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.Even if you give them a LOT of information, they are not you. They process what…
Paulette Ensign
June 11, 2024 
“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is …
“The meaning of li…
“The meaning of life is to find your gift.The purpose of life is to give it away.”- Pablo PicassoAs a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.Even if you give them a LOT of information, they are not you. They process what…
Paulette Ensign
June 11, 2024 
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” – Abraham Lincoln Are you among the millions who walk through life muttering “someday I’ll write…
“Give me six hours…
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” – Abraham Lincoln Are you among the millions who walk through life muttering “someday I’ll write a book” or “people have told me I should write a book?" You have yet to write that book and maybe never will!Or have you already written at least one book and puff your chest out proudly every time you or someone announces you as an author? Yet the content of that book is known to only a small number of people on the planet. You dislike, don’t know how, or haven’t hired a professional to…
Paulette Ensign
May 8, 2024 
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” – Abraham Lincoln Are you among the millions who walk through life muttering “someday I’ll write…
“Give me six hours…
“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” – Abraham Lincoln Are you among the millions who walk through life muttering “someday I’ll write a book” or “people have told me I should write a book?" You have yet to write that book and maybe never will!Or have you already written at least one book and puff your chest out proudly every time you or someone announces you as an author? Yet the content of that book is known to only a small number of people on the planet. You dislike, don’t know how, or haven’t hired a professional to…
Paulette Ensign
May 8, 2024 
Do you believe “it’s all been said” within your industry or profession?Is that belief stopping you from sharing your Wisdom, regardless of your passion for what you know and the process of learn…
Do you believe “it…
Do you believe “it’s all been said” within your industry or profession?Is that belief stopping you from sharing your wisdom, regardless of your passion for what you know and the process of learning it? You’ve concluded “what’s the point?” Fear not!Many Subject Matter Experts undervalue their expertise, thinking everyone in the world already knows what these experts know. Is that you, to one degree or another? That could not be further from the truth. While others know bits and pieces of what you know, they could not possibly know ALL of what you know. You’ve had different exper…
Paulette Ensign
April 24, 2024 
Do you believe “it’s all been said” within your industry or profession?Is that belief stopping you from sharing your wisdom, regardless of your passion for what you know and the process of learn…
Do you believe “it…
Do you believe “it’s all been said” within your industry or profession?Is that belief stopping you from sharing your wisdom, regardless of your passion for what you know and the process of learning it? You’ve concluded “what’s the point?” Fear not!Many Subject Matter Experts undervalue their expertise, thinking everyone in the world already knows what these experts know. Is that you, to one degree or another? That could not be further from the truth. While others know bits and pieces of what you know, they could not possibly know ALL of what you know. You’ve had different exper…
Paulette Ensign
April 24, 2024 
