Attending a trade show is a unique marketing opportunity that any business should try. However, marketing at trade shows and conventions is quite different from many other forms of marketing. Keep reading to learn more about the most common trade show display mistakes to avoid. These are errors that beginners commonly make, but with a bit of planning and preparation, you can create a stellar convention display without any issues.

Don’t Overcrowd Your Signage

During the booth design process, you might want to fit in every detail about your business that you can. However, overcrowding your signage and displays with too much text can overwhelm passersby instead of informing them. Instead of packing all the information you can into your display, focus on ways to make your exhibit stand out overall. Once you have garnered passing attendees’ attention, you can present them with more information about your products and services naturally.

Not Engaging Attendees

An eye-catching booth design helps attract attendees to your displays, but keeping them there to learn about your products is another challenge. If your booth design doesn’t incorporate any engaging elements, you could lose potential customers. Create an interesting and interactive exhibit by including video displays, touch screens, product trials, and more. These interactive elements will help your booth stand out from the competition while keeping leads engaged and interested in what your brand offers.

Not Bringing a Team

Managing a booth as a one-person team can be exceedingly difficult during a trade show, especially during larger events. Being the only person there to run your booth also keeps you chained to your exhibit, which prevents you from networking with other industry figures across the show floor. Instead, consider bringing a team of your business’s best staff and employees who are most experienced in customer service. If you have limited staff or they can’t make it, you can also consider hiring a booth management service to help you greet attendees and watch your booth while you focus on networking elsewhere.

Now that you know some of the most common trade show display mistakes beginners make, you can avoid them and create a captivating display instead.

Originally Published on https://www.breakfastleadership.com/

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.