Reasons Your Site Isn’t Ranking for Keywords
Your business needs website traffic—that’s an undeniable fact. You need to be visible in search engine rankings to get the right web traffic. If your website isn’t showing up on the first page of Google search results, it’s time to investigate why that’s the case.
Knowing why your site isn’t ranking can help you get the visibility you need to grow your business. In this article, we’ll look at four of the most common reasons your site isn’t ranking for keywords.
Poor Quality Content
Google looks at content quality to determine where a website should rank in its search engine results pages (SERPs). If your content is low-quality or outdated, Google will push it down the SERP rankings and make it less visible to users. Ensure that all website content is high quality, relevant, and up to date.
Low Domain Authority
Domain authority is a metric used by Google to measure how authoritative a website is. A higher domain authority means that Google considers the website more reliable and trustworthy than one with a lower domain authority score. Several great ways to increase domain authority include building backlinks from reputable websites and optimizing your content for SEO.
Not Utilizing Meta Descriptions or Titles
Meta descriptions and titles are key elements of SEO because they tell users what information they can expect to find when they click through to a webpage from the SERP. Without these elements, Google won’t know what information belongs on which page, which could lead them to rank other sites above yours in their SERPs. Include meta descriptions and titles on all web pages that you want to appear in SERPs.
Neglecting Technical SEO Elements
Technical SEO includes optimizing page speed and indexing so that users have an optimal experience when they visit your website. If you start neglecting these elements, you could negatively impact how users perceive and interact with your site, leading to lower rankings in SERPs over time. Ensure all technical SEO aspects are taken care of so that visitors have an optimal experience when visiting your website.
There are many potential reasons why your site may not be ranking as well as you’d hoped for certain keywords or phrases, from poor quality content to neglecting technical aspects such as page speed. Taking steps such as optimizing content for SEO and focusing on increasing domain authority can help improve visibility in search engine result pages over time. Don’t give up hope—with some effort and dedication, you can get those rankings up!
Originally Published on https://www.breakfastleadership.com/
