I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.
Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.
Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.
In 2022 I sold my PR Agency in Singapore.
Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.
Recent Content
Get Noticed! Send a text.Struggling to scale your business while staying hands-off? Learn the simple processes and strategies this serial entrepreneur uses to profitably grow a diverse portfolio of co…
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Get Noticed! Send a text.Struggling to scale your business while staying hands-off? Learn the simple processes and strategies this serial entrepreneur uses to profitably grow a diverse portfolio of companies - without getting stuck working in them full-time.Joe Rare is a master of building businesses meant to run themselves. He shares how he structures his operations to enable time and financial freedom, allowing him to be present for his family while expanding into new verticals. Discover his counterintuitive approach to selling before building, leveraging channel partners, and creating a rep…
Get Noticed! Send a text.Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades…
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Get Noticed! Send a text.Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices.Nick challenges the current AI content rush, explaining why Google devalues auto-generated content and emphasising the import…
Get Noticed! Send a text.Are you an entrepreneur struggling to validate your business idea? In this enlightening episode, Kevin Surace, holder of 94 patents and pioneering inventor, reveals why many s…
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Get Noticed! Send a text.Are you an entrepreneur struggling to validate your business idea? In this enlightening episode, Kevin Surace, holder of 94 patents and pioneering inventor, reveals why many startups fail by creating solutions without real market demand. Drawing from his experience developing billion-pound product lines like Quiet Rock soundproof drywall, Surace shares invaluable insights on identifying genuine customer pain points and ensuring your target market has the means to pay.Beyond practical business strategies, Surace introduces his transformative "one complaint per day" phil…
Get Noticed! Send a text.Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president…
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Get Noticed! Send a text.Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president of Certify My Company, reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts.Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification validates your business's authenticity. Cox shares fascinating insights about common certification …
Get Noticed! Send a text.Are you an entrepreneur feeling burnt out from building your business with intense passion but struggling to find balance? In this enlightening episode, Marc John shares his j…
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Get Noticed! Send a text.Are you an entrepreneur feeling burnt out from building your business with intense passion but struggling to find balance? In this enlightening episode, Marc John shares his journey from entrepreneurial Burnout to founding Native Wisdom Hub, a unique venture that bridges ancient indigenous wisdom with modern business challenges.After experiencing the collapse of his language Technology company, Marc discovered transformative healing through South American indigenous communities. He now helps high-performing executives, CEOs, and entrepreneurs reconnect with their authe…
Get Noticed! Send a text.Feeling invisible despite your expertise? Struggling to stand out in a crowded digital landscape? With over 130 million YouTube views, Finn McKenty reveals why you don't …
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Get Noticed! Send a text.Feeling invisible despite your expertise? Struggling to stand out in a crowded digital landscape? With over 130 million YouTube views, Finn McKenty reveals why you don't need astronomical numbers to build a thriving business through content marketing. Drawing from his experience working with giants like Nike and Nintendo, McKenty shares a refreshingly practical approach to social media strategy.He demonstrates why entrepreneurs should focus on either LinkedIn (for B2B with high-intent audiences) or YouTube (for B2C mass reach) rather than spreading themselves thin…
Get Noticed! Send a text.Are repetitive tasks eating up your valuable time and resources? Automation could be your secret weapon for transforming business efficiency—without breaking the bank. Brand…
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Get Noticed! Send a text.Are repetitive tasks eating up your valuable time and resources? Automation could be your secret weapon for transforming business efficiency—without breaking the bank. Brandon White, a serial entrepreneur from San Francisco, shares his revolutionary five-level framework for business automation, from basic cloud tools to advanced AI integration.Drawing from his experience as a venture capitalist and internet pioneer since 1996, White explains how proper documentation is the foundation of successful automation. He illustrates this with a brilliant peanut butter sandwic…
Get Noticed! Send a text.In this episode, host Jim engages with Sam Sethi, the founder and CEO of TrueFans.fm, to discuss the revolutionary approach True Fans adopts to empower creators through direct…
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Get Noticed! Send a text.In this episode, host Jim engages with Sam Sethi, the founder and CEO of TrueFans.fm, to discuss the revolutionary approach True Fans adopts to empower creators through direct payment models. True Fans uses micro payments and Satoshis (a fraction of Bitcoin), allowing creators to receive substantial support directly from their audience. Sam also delves into how True Fans incentivizes listeners by paying them to engage with content and ads, enhancing advertiser ROI. Buyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights.…
Get Noticed! Send a text.Join us on the Deep Dive podcast featuring a dynamic conversation between AI avatars Barbie and Bob, who reveal a comprehensive five-stage strategy for integrating podcasts in…
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Get Noticed! Send a text.Join us on the Deep Dive podcast featuring a dynamic conversation between AI avatars Barbie and Bob, who reveal a comprehensive five-stage strategy for integrating podcasts into your content creation journey. Discover the essential stages: create, publish, promote, monitor, and analyze.Learn how each guest appearance can become a powerful stepping stone in your podcasting journey, the secrets behind data-driven improvements, and the digital content flywheel that exponentially boosts your impact. Read the full article hereIf you want to guest on podcasts, check out our …
Get Noticed! Send a text.Are you struggling to convert website visitors into leads? Discover how quizzes can revolutionise your marketing strategy with Maxwell Nee, Chief Revenue Officer of ScoreApp. …
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Get Noticed! Send a text.Are you struggling to convert website visitors into leads? Discover how quizzes can revolutionise your marketing strategy with Maxwell Nee, Chief Revenue Officer of ScoreApp. In this episode, Maxwell reveals how quiz funnels can boost conversion rates from 10-15% to an impressive 20-40%. Learn the secrets of crafting engaging quizzes that serve rather than sell, and how to integrate them seamlessly into your marketing workflow. Maxwell shares invaluable insights on distribution channels, emphasising their crucial role in business success. He also discusses the power of…
Get Noticed! Send a text.Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and st…
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Get Noticed! Send a text.Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and strategic thinking. In this episode, Aytekin reveals his four key principles for successful automation, including the importance of clarifying priorities and embracing 'lazy' thinking to find efficient solutions. Learn why reducing free features can sometimes hinder Growth, and how the '50-50 rule' balances product development with marketing efforts. Aytekin shares invaluable ins…
Get Noticed! Send a text.This is a trailer for the full show which drops on Thursday.Founder and CEO of Jotform, Aytekin Tank, joined me on the mic from Ankara, Turkey.Listen to his approach to Balanc…
Get Noticed! Send a …
Get Noticed! Send a text.This is a trailer for the full show which drops on Thursday.Founder and CEO of Jotform, Aytekin Tank, joined me on the mic from Ankara, Turkey.Listen to his approach to Balancing Product and Growth: The 50-50 RuleScaling a Global Brand: Jotform's Success Story and how they overcame google."Automation does not save you time.""I decided, okay, I'm gonna automate and delegate everything.""I started teaching the same principles to our employees."Support the showIf you could ask 500 entrepreneurs a question about how they got noticed,Would you have one?That's…
Get Noticed! Send a text.Are you an entrepreneur struggling to get noticed in a crowded market? Paul Turner, co-founder of FT Chronic Pain Solicitors, shares his journey of launching a niche law firm …
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Get Noticed! Send a text.Are you an entrepreneur struggling to get noticed in a crowded market? Paul Turner, co-founder of FT Chronic Pain Solicitors, shares his journey of launching a niche law firm specialising in workplace injury compensation. Discover how Paul transformed a £20,000 offer into a life-changing £2.4 million settlement for one client. Learn why authenticity and deep client engagement are crucial for success, even in a saturated industry. Paul reveals the power of networking, awards, and client referrals in building a reputation. He also discusses the challenges of digital ma…
Get Noticed! Send a text.Should You Blur Your Background in Podcasts?In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background dur…
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Get Noticed! Send a text.Should You Blur Your Background in Podcasts?In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background during podcast video recordings. As he delves into the effectiveness of blurred versus clear backgrounds, Jim discusses psychological concepts like cognitive schemas and contextual cues that influence audience perception. He shares practical tips for creating the ideal backdrop, whether it's through blurring or thoughtful arrangement, to enhance trust and engagement with your listeners. Tune …
Get Noticed! Send a text.Are you an entrepreneur struggling to get your message heard? Discover why podcast guesting could be your secret weapon. Shaahin Cheyene, CEO of PodcastCola, reveals how story…
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Get Noticed! Send a text.Are you an entrepreneur struggling to get your message heard? Discover why podcast guesting could be your secret weapon. Shaahin Cheyene, CEO of PodcastCola, reveals how storytelling through podcasts can outperform traditional advertising in the age of dwindling attention spans. Learn why shotgun pitching doesn't work and how PodcastCola's niche-specific approach ensures you reach the right audience. Shaahin shares insights on the importance of video in podcasting, the ethics of paid placements, and why having a professional represent you is crucial for succe…
Get Noticed! Send a text.Are you struggling to win lucrative government contracts or break into male-dominated industries? Meet Eronica Dew, a black woman entrepreneur who built a multi-million dollar…
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Get Noticed! Send a text.Are you struggling to win lucrative government contracts or break into male-dominated industries? Meet Eronica Dew, a black woman entrepreneur who built a multi-million dollar contracting business from scratch. In this episode, Eronica shares her journey from Air Force veteran to successful business owner, offering invaluable insights on overcoming cash flow challenges, building a brand, and winning federal contracts. Learn her methodical approach to creating winning proposals, including developing value propositions and "ghosting" the competition. Eronica also discuss…
Get Noticed! Send a text.Are you struggling to navigate the ever-changing E-Commerce landscape? Raul Galera, growth manager at Referral Candy, introduces a groundbreaking solution: the E-commerce Agen…
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Get Noticed! Send a text.Are you struggling to navigate the ever-changing e-commerce landscape? Raul Galera, growth manager at Referral Candy, introduces a groundbreaking solution: the E-commerce Agency Confidence Index. This comprehensive global report offers invaluable insights into industry trends, marketing budgets, and agency-client Relationships. Discover why e-commerce apps are proving resilient, how agencies are adapting their pricing strategies, and the shift towards long-term marketing approaches like SEO and content creation. Galera reveals fascinating correlations between world eve…
Get Noticed! Send a text.Unlock the Secret to Growing Your B2B Business Without Increasing OverheadStruggling to grow your B2B service business? Raul Hernandez, CEO of Do Good Work, reveals the framew…
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Get Noticed! Send a text.Unlock the Secret to Growing Your B2B Business Without Increasing OverheadStruggling to grow your B2B service business? Raul Hernandez, CEO of Do Good Work, reveals the framework he's used to help clients like Aaron Parkinson triple their growth in under a year - without adding more overhead.Raul shares his holistic 3-part approach to optimising operations, marketing & sales, and product - uncovering hidden opportunities to boost profitability, streamline workflows, and delight customers. Learn how to build "evergreen" systems and habits that sustain long-term…