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Devin: What is your superpower?
Raj: I have a creative side in how I think about new businesses. I’ve applied that to the problems I see in the world that I feel need solving.
Anxiety is one of the biggest Mental Health challenges of our time, affecting millions of people worldwide. Yet, despite the availability of treatments, many individuals hesitate to seek help due to stigma, cost, or lack of accessibility. Raj Amin, CEO and Co-Founder of Arcade Therapeutics, is tackling this problem by harnessing the power of gaming to provide evidence-based anxiety relief.
“One of the biggest challenges to engaging people is really the format of that engagement,” Raj explained. “It’s a big obstacle to get people into Therapy. A lot of people haven’t tried therapy. There’s a lot of stigma associated with it. So we’ve got to figure out ways to give them an on-ramp to begin self-care. And that’s really where gaming comes in.”
Arcade Therapeutics has developed a mobile game that integrates a psychological technique proven to reduce anxiety symptoms. Rather than requiring users to commit to therapy or medication right away, this game offers a more accessible and engaging way to start managing anxiety. “Two-thirds of Americans play games,” Raj noted. “What if you could actually embed a psychological technique into the game that is proven to reduce anxiety symptoms? That’s what we’ve done at Arcade.”
The company’s business model relies on scientific validation, with research-backed methods that have undergone clinical trials funded in part by the National Institutes of Health (NIH). This has positioned Arcade Therapeutics to be recognized as a digital therapeutic—a form of software-as-medicine. As a result, its products can be prescribed by doctors and reimbursed by insurance providers. With the Centers for Medicare & Medicaid Services (CMS) rolling out new billing codes for digital mental health treatments starting in 2025, the company is poised for rapid Growth.
Arcade Therapeutics is currently raising capital through a regulated investment Crowdfunding campaign on WeFunder, allowing everyday investors to support this innovative approach to mental health care. “We need to democratize the way that early-stage companies get built,” Raj said. “Crowdfunding allows us to set the stage for a future where companies can be supported by the people who believe in them, including therapists and doctors who see the value in what we’re building.”
Investors and mental health advocates interested in learning more can visit s4g.biz/AT to support Arcade Therapeutics’ mission. By blending science with gaming, Raj and his team are making mental health support more engaging, accessible, and effective.
Raj Amin, CEO of Arcade Therapeutics, explains how gaming can be leveraged to treat anxiety.
Arcade Therapeutics’ mobile game integrates a psychological technique clinically proven to reduce anxiety.
The company’s business model relies on digital therapeutics, enabling insurance reimbursement for mental health treatments.
Raj discusses his superpower, creative problem-solving, and how it has shaped his career.
He shares actionable tips on fostering creativity, including context-switching and learning from diverse fields.
Raj Amin’s superpower is creative problem-solving. Throughout his career, Raj has applied his ability to connect different ideas and industries to create impactful solutions. “I would say that I have a creative side in how I think about new businesses,” he shared in today’s episode. “And I think I’ve applied that to the problems that I see in the world that I feel need solving.”
An illustrative example of Raj’s superpower is his work with Arcade Therapeutics. Recognizing the stigma and barriers to mental health treatment, he saw an opportunity to use gaming—something millions of people engage with daily—as a platform for delivering anxiety-reducing therapies. “Gaming is something that people are already doing and it’s engaging, but we can now apply that in a way that helps bring down stigma and improve access to earlier treatments for mental health,” he explained.
To develop creative problem-solving as a personal strength, Raj suggests:
Engage in context switching – “I might grab a guitar, play a song for 10 minutes, and then shift to a business challenge. The intersections between different activities often lead to new ideas.”
Expose yourself to diverse fields – “Dive into new subjects. For instance, I explored AI and then thought about how it could be applied to mental health.”
Solve problems you personally experience – “I created a mini AI-driven coach for myself to see how Technology could be leveraged for mental wellness.”
By following Raj Amin’s example and advice, you can make creative problem-solving a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Raj Amin (he/him):
CEO and Co-Founder, Arcade Therapeutics
About Arcade Therapeutics: We develop evidence-backed therapeutic games to help address $300B in US costs for untreated mental health conditions.
Website: www.arcadetherapeutics.com
Other URL: wefunder.com/arcadetherapeutics
Biographical Information: Raj Amin is the Co-Founder and CEO of Arcade Therapeutics, a pioneering healthcare startup transforming mental health treatment through innovative, game-based solutions backed by decades of neuroscientific research. With a career spanning healthcare, media, and consumer tech, Raj has consistently driven ventures that blend cutting-edge technology with impactful consumer engagement. Previously, he co-founded Mana Health, a data-driven healthcare platform acquired by Comcast Connected Health, and HealthiNation, the first on-demand consumer health video network that reached over 100 million monthly viewers and 40 million cable TV homes, later acquired by GoodRx. Raj also led global venture investments at Avis Budget Group and held leadership roles at N2 Broadband, Scientific-Atlanta, and Replay TV. A graduate of the University of Pennsylvania’s esteemed Management and Technology Program, he holds dual degrees from the Wharton School of Business and the Moore School of Engineering, blending expertise in business strategy and telecommunications Innovation.
X/Twitter Handle: @digitalrajnyc
Linkedin: linkedin.com/in/rajamin/
Instagram Handle: @digitalrajnyc
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