Who is your ideal client? What makes them likely to buy and how do you serve that niche?

Start your marketing plan by answering a few simple questions

Your brand is more than just a logo. Learn to assemble the elements you need to build a consistent brand

Every page on your website should have a specific purpose and clear next step. Discover how to create compelling offers and effective landing pages to help move random strangers into your sales funnel.

Your website can do many things, it just can’t do everything. You need to set priorities. This guide can help

If you’re in a business where customers come back time and time again, you need to look at the lifetime value of a customer to set your marketing budget

Marketing research can help you make better decisions if you choose the right approach

Guest author Scott Flood is back with another terrific post on choosing the correct words to convey your message.