Everyone’s asking if AI is coming for their job. It’s not, but it is coming for how you do it. If your work is repetitive, it’s already being replaced. The real opportunity is learning how to use AI instead of competing with it.
Whitney breaks down what this shift actually means for business owners and marketers. The advantage isn’t in doing more work. It’s in directing better outcomes. AI can execute, but it still needs someone who knows what good looks like.
And here’s the bigger shift. Entry level roles are evolving fast. The value is moving away from task execution and toward strategy, oversight, and knowing how to get quality results from AI tools. If you’re not adapting, you’re falling behind.
In This Episode, We Cover:
- Why AI isn’t replacing marketers but is replacing outdated roles
- The new skill that matters more than experience knowing how to prompt and direct AI
- How to use AI to get faster, better outputs without losing your brand voice
- What happens to entry level roles and how to rethink hiring and training
- The mindset shift required to stay relevant as Technology keeps evolving
If you’re serious about staying competitive, this is the conversation you can’t afford to skip. Follow the show, leave a review, and connect with Whitney to keep your business sharp and ahead of where things are going.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
