Self-Employment isn’t just a business model, it’s a mental game. For a lot of entrepreneurs, the hardest part isn’t strategy or execution, it’s what happens in your head when doubt, Anxiety, and scarcity start driving the decisions.
In this episode, Whitney Lee gets real about the emotional weight of running a business solo. She breaks down how imposter syndrome shows up at every stage, why scarcity thinking is so sticky, and how self-awareness becomes a practical tool, not just a buzzword, for staying steady when things feel uncertain.
Instead of pretending mindset work is about “thinking positive,” Whitney focuses on what it actually looks like to coach yourself through spirals, make clearer decisions, and stop attaching your worth to every business outcome.
In This Episode, We Cover:
- Why imposter syndrome doesn’t go away—it just changes shape
- How scarcity mindset quietly influences pricing and decisions
- What self-Coaching actually looks like in real time
- The difference between awareness and overthinking
- Why emotional resilience is part of your business strategy
If this hit home, subscribe to Brand Rescue, leave a review, and connect with Whitney Lee for more honest conversations about what it really takes to run a business without spiraling in the process.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
