Everyone loves to talk about “freedom” in business until life forces you to find out whether you actually built it.
In this episode, Whitney shares the less polished side of entrepreneurship, navigating full-time Travel, recovering from a serious car accident, and figuring out how to keep moving when life completely changes your plans.
The conversation dives into the pressure business owners feel to constantly perform success online, the fear of sharing more personally, and what it really means to build a business that supports your life instead of running it. Less aesthetic hustle culture. More honesty about resilience, adaptability, and trust.
In This Episode, We Cover:
- The reality behind the “freedom Lifestyle” online
- How unexpected setbacks expose weaknesses in your business
- Why so many founders struggle to show up authentically online
- The difference between looking flexible and actually being flexible
- Building a business around real life, not just content
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
