It’s Friday which means it’s a classic bubbly convo 🥂
This week I sip and chat with Krystal Jugarap, brand visibility strategist and founder of EM/POWEREDbyWMN, a national community uplifting women entrepreneurs through connection, collaboration, and sustainable visibility. 📣
We dive into Krystal’s journey from creative side projects and product launches to building a thriving, hybrid community that supports hundreds of women across the country. We talk about what sustainable visibility really looks like (spoiler: it’s not being everywhere all the time), why community beats hustle every time, and how showing up consistently, even when it feels uncomfortable, can completely change the trajectory of your business.
Krystal also opens up about Motherhood, entrepreneurship, leaving the 9–5, and why she believes work-life “balance” is really more of a dance. 💃
Plus, we get into events, systems, AI tools she loves, and how empowered women supporting other women creates momentum that no algorithm can replicate.
Grab your drink, get comfy, and tune in for an honest, inspiring conversation about building visibility, confidence, and community, without burning yourself out. 🥂
Connect with Krystal here: www.empoweredbywmn.comIG: @iamkrystalj
I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
AND MY MISSION!
After closing our doors due to creating too much traffic (marketing works 😉), I wanted to take what I learned from the experience and help other small businesses. So I spent the next few years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
