Imagine going from “we’re poor, we can’t afford groceries” to a million-dollar payout—and back again—all before you’re fifteen. Now imagine carrying that financial whiplash into adulthood, through single Motherhood, through a tripled income, through a broken engagement, and two layoffs on the same day.
At some point you’ve probably asked: Why does Money still feel so chaotic even when I’m making good money?
Lia Bliss grew up watching money arrive in floods and disappear overnight. Her father’s dot-com startup paid out millions—then her parents split, child support came in bursts, and her mother swung between “we can’t afford groceries” and spending a thousand dollars at Walmart in one fell swoop. Money, for Lia, was never neutral. It was fear, then avoidance, then chaos again.
The wake-up came in stages. Becoming a single mother pushed her out of scarcity. Then a cold call from her stepmother landed her a job training 10,000 salespeople on LinkedIn during COVID—and her income tripled overnight, from $40K to $120K. She and her then-fiancé spent every dollar. When he stopped working and the relationship collapsed, and then both her jobs were cut on the same day, she was back at zero. But this time, she knew better.
“I decided to treat my finances like a relationship,” she says. “If I’m trying to date somebody, I cannot ghost them for months.” She started checking her bank account every single day—not from fear, but from Love. That daily practice changed everything. She launched Bliss Magic, her LinkedIn strategy consultancy, built it into a six-figure business, and now helps executives and entrepreneurs do what she learned the hard way: show up consistently, build trust over time, and never confuse activity with strategy.
Her definition of success? Freedom. Not survival finances—freedom finances. The ability to make decisions from a place of empowerment, not constraint. And her closing message for anyone in transition: the most important thing you can do is just start. Accept the help. Admit what you don’t know. The community of women who show up for each other is real.
Lia Bliss is the founder of Bliss Magic, where she helps ambitious leaders and growing companies master LinkedIn strategy and executive thought leadership. Her signature keynote, “LinkedIn Mastery: Adapting to the Digital Age,” has helped countless executives build meaningful connections and expand their influence. Based in Salt Lake City, Utah, she is a sought-after speaker, sales trainer, and strategist for organizations ranging from nationwide financial firms to solo entrepreneurs just getting started.
