What if your next customer isn’t starting on Google… but on social?
In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever.
I break down what this means for your marketing, from the rise of short-form video and platforms like Reddit, to how SEO, PR, and social content all need to work together (not separately). If you’ve been treating social like a standalone task, this episode will shift your perspective.
Today’s mindset tip is a new concept that really stuck with me: the cost of inaction. Instead of just asking “what if it works?”… what if you actually calculated what happens if you don’t take action?
It’s a simple but powerful reframe that might just change how you approach your next move.
✨ In this episode, I cover:
- Why social is becoming the new search engine
- What 11+ touchpoints means for your marketing strategy
- How to make your content more discoverable (without doing more)
- The “cost of inaction” mindset shift and how to apply it
If you’ve been waiting for the “right time” to show up, consider this your nudge.
🎧 Tune in and let’s build momentum.
Read the entire article here: https://neilpatel.com/blog/social-first-ranking-strategies
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I started my first entrepreneurial journey in 2007 with my husband. We decided to start an organic farm & micro-brewery in the Cascade Mountains of the Pacific Northwest.
During the seven years that we ran Acadian Farms & Brewery, I was in charge of all things marketing- everything from events, to social media to website design.
Learning + doing everything on my own, I created an SEO-friendly website that reached #1 on Google and utilized the power of social media and influencer outreach to get featured in prominent publications like The Oregonian, Portland Monthly and The Seattle Times, as well as popular craft beer blogs.
AND MY MISSION!
After closing our doors due to creating too much traffic (marketing works 😉), I wanted to take what I learned from the experience and help other small businesses. So I spent the next few years working at digital marketing agencies and expanded my marketing chops by learning the systems, tools and strategies implemented by agencies to achieve massive growth.
And that's what I'm sharing with you- knowledge from both sides! I truly wish that I had a step-by-step strategy to follow when we were growing our business, but there wasn't one.
When I'm not working, you can find me camping with my two kids, husband and rescue dog, running or drinking a glass of wine!
