What does it really take to grow a successful PR agency—and keep it thriving through the ups, downs, and plot twists?
In this episode, Whitney Lee sits down with Jessy Klein-Fafana, founder and CEO of LaRue PR, for a real and inspiring conversation about her journey in the industry. From the early days of building her agency to leading a team through the chaos of COVID-19, Jessy opens up about what it takes to lead with Clarity, navigate client dynamics, and stay adaptable in an industry that’s constantly evolving.
You’ll hear:
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How LaRue PR has evolved—and what’s stayed the same
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The lessons Jessy learned about leadership, team building, and client management
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What the pandemic taught her about resilience and reinvention
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Her honest take on the ever-changing PR landscape
Whether you’re in PR, running a business, or just Love a good entrepreneurial story—this one’s packed with insight and inspiration.
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LaRue PR on LinkedIn
Jessy on Instagram
LaRue PR on Instagram
LaRue PR Website
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Whitney on LinkedIn
Whitney on Instagram
Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
