I’ve noticed lately that no matter what social platform I’m on there is lots of video.  There are video shorts and more video and more video.

Obviously it’s being driven by the rise of TikTok as every other platform is trying to get in on that short format and the shorts are great. They get a lot of engagement. And so it becomes a little addictive. The more you do, the more engagement you get …  until you don’t. 

I have noticed everybody is doing it and all the video looks alike. So we are starting to see a little bit of video fatigue setting in.

I’ve always been one to recommend going against the grain, but I’m not telling you to stop doing video. Clearly,  I’m doing video, but  I want you to do is mix it up. Start dropping more long form content into social media articles, for example longer introductions to your video.

Then do something else. Take the extra five minutes, to edit your video into Canva or some other editing tool to put a distinctive frame around it. Make your video look different and avoid the fatigue.

If you need a little help or some suggestions let’s chat  – https://morethanafewwords.com/office-hours/

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com