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Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president of Certify My Company, reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts.

Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification validates your business's authenticity. Cox shares fascinating insights about common certification pitfalls, including why your company's leadership titles matter more than you think. She explains how proper certification can save you from costly mistakes whilst providing unexpected benefits like improved business housekeeping.

Discover why outsourcing to experts is crucial—if you lack the time or Money to do something once, you definitely can't afford to do it twice. Cox demystifies the certification process and reveals how to leverage it for maximum business impact.

Recommended by guest: Book: “Start with Why” by Simon Sinek Podcast: Kara Golden's podcast (Hint Water founder)

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.