The integration of Artificial Intelligence (AI) and transformative systems is essential for businesses aiming to succeed in today’s competitive landscape, as highlighted by Anthony Coppedge. He introduces the Outcome Driven Alignment Model (ODAM), a strategic framework that aligns client needs with business goals. This approach emphasizes the importance of cross-functional teams in driving Innovation and responsiveness, enabling organizations to exceed client expectations.

Coppedge also explores innovative AI tools for content creation, including Adobe Firefly and Dall-E. These technologies are designed to enhance human creativity, making them invaluable for businesses looking to streamline their content production processes. For Small Businesses, selecting the right tech stack is crucial; adopting tools that offer seamless integration and adaptability can significantly impact Growth and long-term success.

Empathetic leadership is another vital aspect discussed by Coppedge. He advocates for self-awareness and personal growth as key components of effective leadership. By fostering emotional intelligence and addressing personal limitations, leaders can build strong, collaborative teams. These insights provide a dynamic roadmap for businesses eager to innovate and thrive in a rapidly evolving marketplace. Embracing AI and empathetic leadership can set organizations apart from the competition and drive sustainable growth.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.