Unleashing Marketing Excellence: Tracy A. Wehringer's Proven Strategies for B2B Revenue Growth
- Unleashing Marketing Excellence: Tracy A. Wehringer's Proven Strategies for B2B Revenue Growth Michael D. Levitt 31:06
A visionary and growth-focused marketing strategist, I am Tracy A. Wehringer, a leader with a proven track record in spearheading revenue-generating marketing initiatives across global B2B landscapes. My expertise lies in crafting marketing centers of excellence, underpinned by a comprehensive understanding of diverse marketing disciplines and robust business development strategies. With a flair for strong executive leadership, I excel in communication and thrive in environments that demand revenue acceleration and cost containment. My approach is always strategic, data-driven, and customer-centric, ensuring that every marketing effort aligns with the broader business objectives for sustainable growth.
My journey is marked by solving complex challenges and turning marketing into a powerhouse for sustainable growth.
What I Solve:
•Tech Integration Challenges: Navigating the complex maze of integrating technologies like Salesforce, Pardot, and Five9. My approach led to a staggering 79.16% increase in net-new revenue, showcasing my ability to blend Technology seamlessly for revenue growth.
•Customer Retention Hurdles: Overcoming the prevalent issue of customer churn. I’ve implemented strategic communication automation in Salesforce, achieving an impressive 93% retention rate, far above industry norms.
•Data Utilization and Optimization: Transforming underutilized data into a goldmine. I spearheaded a data enhancement initiative, increasing targeted data accuracy and volume by over 62%, and propelled marketing qualified leads by 67%.
•Sales Funnel Inefficiencies: Revamping and streamlining the sales process. My strategies have drastically cut down the sales funnel duration, from an average of 6.3 months to just 1.7 months, optimizing sales efficiency and effectiveness.
•ROI and Cost Challenges: Delivering a monumental Marketing Return on Investment (MROI) of 597% and playing a crucial role in a Six Sigma quality team, I’ve driven cost savings exceeding $24 million, showcasing my ability to balance quality and cost efficiency.
My Vision:
To redefine marketing as a critical revenue driver, not just a cost center. I focus on aligning every marketing initiative with the broader business objectives, ensuring strategic, data-driven, and customer-centric approaches for long-term growth.Â
https://www.linkedin.com/in/tracyawehringer/
https://moonshot-strategy.com/
Â
Quick recap
Summary
Marketing Challenges for Solopreneurs and Entrepreneurs
Michael and Tracy discussed the challenges of marketing and growth for solopreneurs and new entrepreneurs. Tracy, the founder of Moonshot Strategy, shared her experiences and goals, emphasizing her focus on driving growth and connecting with the right audience. Michael, who initially had an accounting career, expressed regret for not paying more attention to marketing earlier in his life. The conversation was intended to be a casual discussion, with the aim of sharing insights and experiences.
Entrepreneurial Marketing and Sales Challenges
Tracy and Michael discussed the challenges faced by entrepreneurs in marketing and sales. Tracy shared her approach to helping clients, which includes an advisory session to understand their goals, challenges, and strategies. She also emphasized the importance of understanding the client’s vision for the future, their business model, and their relationship with Wall Street. Tracy further explained her process of analyzing the client’s data, tech stack, customer definition, and talent mix to provide a comprehensive view of their current situation. Michael acknowledged the importance of Tracy’s work and the challenges entrepreneurs face in marketing and sales.
Marketing and Sales Alignment for Organizational Growth
Tracy and Michael discussed the importance of marketing and sales in organizational growth and success. Tracy emphasized the need for a complete understanding of an organization’s current state and future goals, and the importance of aligning marketing efforts with key performance indicators (KPIs) that reflect the organization’s vision. She also highlighted the significance of having financial conversations with the CFO or CPO to provide a true return on investment for marketing efforts. Michael agreed, noting that many organizations struggle with understanding marketing and sales, and that bringing in expertise can help organizations reach their goals. They both agreed that understanding the organization’s KPIs and having financial conversations are crucial for success.
Understanding Customer Needs and Building Trust
Michael emphasized the importance of understanding and meeting customer needs, whether it’s a board of directors, shareholders, or individual customers. He stressed the need for trust and confidence in delivering what customers want, which can lead to positive outcomes and customer loyalty. Michael also highlighted the role of storytelling in sales and marketing, connecting potential customers with their desired future. He further discussed the importance of creating a positive work environment for employees, which can lead to organizational success. Lastly, he shared the advice of Michael to make one’s own Economy, understanding external forces but focusing on creating one’s own environment.
Building Trust and Relationships for Lifetime Value
Michael and Tracy discussed the importance of building trust and relationships with customers to increase lifetime value. They emphasized the need for effective marketing and sales strategies, as well as a focus on customer onboarding and satisfaction. Tracy highlighted the significance of customer amplification, where customers promote the brand through testimonials, case studies, and speaking engagements. Both agreed that having customers do the marketing and sales work has more weight and is the ultimate goal.
Sharing Positive Experiences and Testimonials
Michael discussed the importance of sharing positive experiences with others, using the example of a colleague named Tracy who helped him achieve impressive results. He emphasized the value of testimonials and personal experiences in promoting a product or service. Michael also shared his own experience of taking a local tourist tour in his city, which led him to discover new things about his surroundings. He concluded by highlighting the benefits of such experiences, including learning something new and spending time with other people.
Focusing on Customer Experience and Feedback
Michael and Tracy discussed the importance of focusing on customer experience to transform an organization. They agreed on the value of customer councils, where customers can provide insights and suggestions for improvements. Michael shared his experience with patient advisory councils in healthcare clinics, highlighting the positive impact of implementing customer suggestions. Tracy emphasized the significance of understanding customer needs beyond surveys and the potential for customer councils to enhance lifetime value. Both agreed on the importance of making customers feel heard and valued, leading to a sense of ownership and improved experiences.
Identifying Areas to Stop Doing in Business
Tracy and Michael discussed the importance of identifying areas to stop doing in business, particularly in relation to quarterly business reviews. They emphasized the need for effective communication and change management when making such decisions. Tracy shared her experience with a merger and acquisition, highlighting the importance of retaining talent. Michael agreed, noting that communication is key in all aspects of life. The conversation ended with Tracy sharing her contact details and offering her newsletter for further information.
Â
