Welcome to another episode of “Accelerate Your Business Growth”! I’m your host, Diane Helbig, and today we’re diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under her belt, Phillippa specializes in translating complex analytics data into actionable business strategies. In this episode, we’ll explore the power of personalized customer service, the intricacies of online advertising, and how to make the most of tools like Google Analytics 4. Phillippa will share insights on selecting the right analytics tools, understanding key metrics, and balancing privacy concerns in the digital age. Whether you’re a business owner or marketing executive, this episode is packed with valuable advice to help you harness the power of analytics and drive your business growth. Tune in and discover how to turn numbers into knowledge and data into decisions!

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Each episode of this podcast provides insights and Education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Pitfall of Vanity Metrics: “Even though you got more visitors this week than last week, if those visitors didn’t do any of the things you wanted them to do, then they’re not the right people.” Phillippa Gamse 00:04:59

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Diane Helbig Chief Improvement Catalyzer

Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based on over 20 years of business leadership and sales experience.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, Ashland University Women in Leadership Advisory Board, and NAWBO.