There are many types of tortilla chips available, but not all are created equal. Most chips on the market are made with corn and cooked in seed oils. MASA offers a healthy alternative with their handmade chips, fried in beef tallow and prepared via nixtamalization, an ancient technique used by the Aztecs for centuries to enhance the healthful benefits of corn.

In this episode, Jen talks with Steven Rofrano, Co-Founder and CEO of Ancient Crunch, maker of MASA chips. Steven shares how he started a company that makes tortilla chips free from preservatives and unhealthy seed oils. He also explains how MASA chips are made and emphasizes the dangers of seed oils and their impact on our health.

Key Takeaways

• [01:20] – What MASA means.
• [02:56] – What inspired Steven to start a chip company.
• [06:21] – The beginnings of Steven’s snack Innovation journey.
• [08:30] – The digestibility and cultural significance of corn chips.
• [10:08] – The traditional process of making corn chips.
• [13:03] – Why MASA uses only organic corn for its chips.
• [15:19] – How seed oils impact American diets.
• [17:52] – The dangers of seed oils in human health.
• [21:29] – The taste and texture of MASA chips.
• [23:48] – The best frying fat for ultimate tortilla chips.

Quotes

[03:48] – “The chip market may seem saturated, but it’s actually completely vacant because there are no good chips in the chip aisle.” ~ Steven Rofrano

[15:41] – “Seed oils are the single largest toxic thing people consume in the largest quantities. They are unstable in the biology of humans.” ~ Steven Rofrano

[22:02] – “MASA chips are thicker than your normal chip. They’re much sturdier and hardier, so you can sink your teeth into them. They’re very satisfying and better than any other tortilla chip you’ve ever had.” ~ Steven Rofrano

Links 

• Steven Rofrano
• MASA Chips
• Seed Oil Scout

Connect with our host

• Jen on Instagram
• Jen on Facebook
• Wake Up and Read the Labels!
• Schedule a 15 Min Breakthrough Chat with a WURL Food Coach!

Subscribe and stay in touch

• Apple Podcasts
• Spotify
• Google Podcasts

Most Recent Episodes

October 15, 2024

PACHA: Healthy and Earth-Friendly Bread with Will Buttner and Maddie Hamann

Finding food that is both delicious and beneficial to our well-being is a challenge. Grocery stores are filled with processed snacks and food options that lack nutritional value. However, shopping...

Listen · 43:33

October 1, 2024

Turning Struggles into Strength: Overcoming Addiction and Finding Wellness with Hilary Phelps

In this episode, Jen talks with Hilary Phelps, a wellness coach, addiction recovery advocate, speaker, and facilitator who has transformed personal trials into a platform of empowerment and...

Listen · 38:26

September 19, 2024

How to Stop Sugar Cravings

This video has tips and tricks on ways to naturally lower blood sugar spikes. Lowering blood sugar spikes enables you to have less cravings and be less tired.Want recipes & swaps that are...

Watch Now

Load More Episodes

Jen Smiley Food Coach

It's not your fault that you are eating healthy but gaining weight and living with fatigue. There are a lot of foods that look healthy but contain ingredients you can not recognize. If you do not recognize an ingredient, neither does your body. Jen Smiley, food coach of Wake Up and Read The Labels, will help you discover how to find foods made with real ingredients that your body can recognize and digest. You will be able to eat the foods you love and feel good.