In today's digital landscape, user-generated content has become a driving force behind successful marketing campaigns. Professionals in the marketing world understand the immense impact that authentic content from users can have on brand visibility and credibility. Let's delve into the strategies and benefits of leveraging user-generated content to elevate your marketing efforts. Understanding the Power […]

By Corey C. Walker The world of Instagram is constantly evolving, and gone are the days when vanity metrics like likes ruled supreme. With a renewed focus on user experience and meaningful connections, Instagram's algorithm now prioritizes content that users find valuable enough to save – a significant shift that demands an adjustment in your […]

By Corey C. Walker Gone are the days of simply browsing pretty pictures on Instagram. Today, the platform has morphed into a powerful e-commerce hub, and businesses that leverage its shopping features are poised for significant growth. With over a billion active users, Instagram offers a unique opportunity to showcase products, connect with potential customers, […]

By Corey C. Walker, The Marketing Specialist In the digital age, a strong online presence is essential for local businesses looking to thrive and connect with their community. Instagram, with its visual appeal and engaged user base, provides a golden opportunity for local businesses to showcase their personality, products, and services. In this blog post, […]

By Corey C. Walker In today's digital era, Instagram has become an essential platform for businesses to connect with their audience and promote their brand. Among its many features, Instagram Stories has emerged as a powerful tool for engaging with followers, driving traffic, and increasing brand visibility. With over 500 million daily active users, leveraging […]

By Corey C. Walker Canva is a fantastic tool for creating stunning designs without requiring professional graphic design skills. With its user-friendly interface and extensive collection of templates, graphics, and fonts, Canva makes it easy to create professional-looking designs in minutes. In this beginner's guide, we'll take you through the step-by-step process of creating a […]

What would the movie credits of your life look like? “But do you actually know all those people”, a friend asked me as we were discussing our differing approaches to how we use LinkedIn. She’d read my recent blog all about how I treated LinkedIn as a journal and was grilling me about it — I’ve previously explained […]

The anatomy of a social media like — why do people hit like on a post? Me when I look at LinkedIn Recently I downloaded my data from LinkedIn to see what my biggest posts of all time were. As an analytical person, I was curious to see if there was a pattern, something I could learn from in terms […]

This heartrate is very erratic — my 2023’s LinkedIn impressions Almost a year ago I wrote an article titled: “Why I had to change my relationship with LinkedIn and how I did it” In it I reflected on my changing way of using LinkedIn; I was moving from being someone who would spend almost half of each working […]

By Corey Walker Do you have a creative side you've been itching to turn into a fun side business? I do…I'm always thinking of different side hustles. About six months ago, I stumbled upon the world of print-on-demand using a site called Printify. Here's how it works: Printify.com has hundreds of “blank” products to choose […]