Learn how the brain determines value in restaurants and hospitality. Explore the neuroscience behind guest perception—how dopamine, emotion, and ambiance influence what feels “worth it” and why great experiences outshine price.
Neuroscience shows why paying dulls pleasure. Here are 3 evidence-based strategies restaurants can use to rewire the guest experience.
Ever forget someone’s name right after they tell you? You’re not alone—and you’re definitely not broken. Forgetting isn’t a flaw; it’s a feature of the brain’s design.
Boomers and the Alzheimer’s Crisis Part One: The Alzheimer’s Crisis In 2015, I started the My Boomer Brain blog. One of my very first blogs was about the Elephant in the Room – Alzheimer’s disease. Alzheimer’s and other dementias were my focus of study while I was getting my master’s degree in gerontology. For the […]
Boomers and the Alzheimer’s Crisis Part Two: The Alzheimer’s Crisis Is the Boomer’s Crisis Brain aging and brain health were gaining attention in the mid-2000s. I was starting to experience some brain glitches during that time, and it scared me! At a conference on aging in 2006 I visited a booth by Posit Science. They […]
Discover how one chef’s story transformed an ordinary jasmine-licorice risotto into a five-star experience. Dr. Melissa Hughes unpacks the neuroscience of storytelling, expectation, and perception — revealing why guests taste emotion, not just ingredients.
Discover the neuroscience of waiting and how top brands use psychology to turn guest impatience into loyalty, trust, and better experiences.
Discover the science behind the smile effect in logos like Amazon’s arrow and Nike’s swoosh. Learn how curved shapes trigger the brain’s reward system, build trust, spark loyalty, and shape guest experiences through neuroscience, psychology, and hospitality insights.
Discover why the pre-shift huddle is more than a box to check—it’s a brain-based rhythm that sets the vibe, boosts team chemistry, and shapes the guest experience. Learn how emotional contagion works and grab a free Pre-Shift Huddle Cheatsheet to transform your service.
Creating an ageless brain involves lifestyle habits created to support healthy aging. No matter how much you practice this healthy…
