Perceived Value in Hospitality: How the brain decides what’s worth it & what’s a rip-off
Learn how the brain determines value in restaurants and hospitality. Explore the neuroscience behind guest perception—how dopamine, emotion, and ambiance influence what feels “worth it” and why great experiences outshine price.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
