The Pain of Paying in Restaurants: What Neuroscience Reveals About the Check Drop
Neuroscience shows why paying dulls pleasure. Here are 3 evidence-based strategies restaurants can use to rewire the guest experience.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
