1. Mastering SEO and AI in a Thriving Business Ecosystem with Kyle Roof Anika Jackson 36:57

What if you could demystify the world of SEO and harness the power of artificial intelligence in content creation? This is exactly what our guest, Kyle Roof, an SEO mastermind who transitioned from a trial attorney to a leading figure in the digital marketing industry, will show you. Through the art of running tests on Google's algorithm, Kyle has been able to understand ranking factors, a unique approach few have mastered.

Kyle didn't just create a successful business but built an entire ecosystem of integrated companies. He shares his journey from conceptualizing a simple algorithm to branching out into companies specializing in SaaS tools and courses. Drawing from his experiences in Thailand, Kyle emphasizes the importance of a supportive community, demonstrating how an abundance mentality and mutual growth can be key to entrepreneurial success.

If you thought SEO and AI were dry subjects, prepare to be proved wrong! Kyle recounts a hilarious incident where a website filled with faux Latin text rose to the top rank on Google. He also shares actionable insights on how to build a sellable business, with a focus on robust SOPs and the ability to step back from the company. So join us to hear Kyle's unique insights, strategies for improving SEO, and embracing the entrepreneurial journey!


We're happy you're here! Like the pod?

  • Follow us on all socials at @amplifywithanika and @yourbrandamplified
  • Leave a review on Apple Podcasts
  • Visit our website
  • Connect with us at anika@yourbrandamplified.com
  • Join me on PodMatch to start your own journey as a podcast guest!

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.