1. Insider Strategies for Thriving in Digital Marketing with Holly Medwid 38:29

Embark on an enlightening adventure with digital marketing virtuoso Holly Medwid as she recounts her captivating career trajectory from spirited blogger to founder of her acclaimed agency. As Holly unravels the intricate tapestry of her experiences, listeners gain a treasure trove of wisdom on mastering the digital marketing sphere and the pivotal role of adaptability. Grasp invaluable insights into the transformative power of social media marketing and the art of balancing the promotion of a family business with the expansion of an agency.

Delve into the hidden depths of digital marketing roles, where Holly illuminates the unexpected complexities and common misconceptions that shroud SEO and copywriting. Discover her secret sauce for optimizing images that turbocharge SEO efforts and the profound influence of user-generated content on advertising triumphs. Holly’s journey from employee to entrepreneur provides an inspirational roadmap, encouraging listeners to embrace their entrepreneurial spirit and underscoring the significance of a focused business vision in the digital realm.

As we peer into the crystal ball of digital marketing’s future, Holly paints a vivid picture of emerging technologies like AI and the spatial internet that promise to revolutionize our online experiences. You’ll leave this episode equipped with strategies for organic social media growth, understanding how to eschew vanity metrics in favor of genuine engagement. Stay tuned for a revelatory discussion on nurturing a future-ready team, as Holly shares her philosophy on mentorship and the transformative power of continuous learning. Join us for an episode that doesn’t just scratch the surface but plunges into the heart of digital marketing’s evolving landscape.  https://www.monarchsocialmedia.com/

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.