Ever struggled with finding just the right mobility device for yourself or a loved one? Join us for a riveting conversation with Justin Gagnon, VP of Business Development at Will, a company that's transforming the mobility industry. We kick off by exploring the inspiring origins of Whill, founded by Satoshi Sugie, who decided to take matters into his own hands when a friend lost his mobility. The result? A line of innovative products including models like CI, C2, F, and pioneering autonomous Technology that's now being embraced in airports worldwide.

As we weave through the story of Whill, you'll get an exclusive behind-the-scenes peek at their strategic business and marketing approaches. Learn how they've successfully driven product adoption, from engaging demonstrations and trials in airports across the US, to unique product displays at industry shows. They're even reaching out to venues like zoos and botanical gardens, allowing people to rent and experience their products firsthand. Plus, we'll unfold their journey in the global market, their advocacy for mobility access, and their commitment to creating products that provide freedom, regardless of laws or regulations.

But that's not all. We'll also delve into the philosophy that fuels Satoshi Sugie, and his mantra that's steering Whill forward. We'll reveal the significance of the company's logo and how it emulates the freedom and independence they aspire to offer their customers. Join us to gain insights into the branding and business strategies of Will, their impact on careers, and the revolutionary changes they're ushering into the mobility industry. Trust me, you don't want to miss this eye-opening episode!

Visit WHILL's autonomous solutions page to learn more: https://whill.inc/us/autonomous-solutions/

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.