There are some products so iconic that you know what they are as soon as you lay your eyes on them. The color, the shape or some other distinctive brand feature says, “Accept no substitute. There is no equal.” Pour yourself a drink on the rocks, kick back against the bar and listen as we uncork the stories of the bottles from Coca-Cola and Absolut Vodka.

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Visit our full episode page for show notes, the visual examples we discuss, additional links and more!

https://www.twodesignerswalkintoabar.com/episodes/episode-77-nice-package

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Have a question or idea for Todd and Elliot? Send a note to hello@twodesignerswalkintoabar.com and we promise to read it. After that it’s anyone’s guess.

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Visit https://www.twodesignerswalkintoabar.com/merch to have a look at stuff we’ve made for listeners just like you and support us on Patreon for subscriber-only extras.

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Todd Coats & Elliot Strunk Co-Hosts of Two Designers Walk Into a Bar

Two Designers Walk Into a Bar is a podcast about iconic design and popular culture.

Hosted by graphic designers and collectors Todd Coats and Elliot Strunk, the podcast is constantly looking at pop culture and thinking about how it influences us and what we do for a living. Starting with a theme, we choose iconic work that we find meaningful and use humor and insight to break it down, turn it inside out and try to understand why it has stood the test of time. Two Designers Walk Into a Bar encourages listeners to dive into their libraries, mini storage units or memories with us.

Our website has each episode plus transcripts, notes and other extras.