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Biz Owners: Why Your Marketing/PR Isn't Successful

  1. Biz Owners: Why Your Marketing/PR Isn't Successful Whitney Lee 22:25

🎙️ Is your marketing team set up for success, or are you unknowingly setting them up to fail?

In this episode, Whitney takes a hard look at the challenges business owners face when hiring and managing young marketing talent. She reveals why simply hiring fresh faces isn’t enough—and what it takes to transform raw potential into real results.

You’ll also hear how fractional CMOs are emerging as a smart, cost-effective solution for businesses that can’t afford a full-service agency but still need experienced leadership to drive strategy and execution.

Whether you’re navigating the complexity of marketing or struggling to guide a young team, this episode will leave you with actionable insights to elevate your efforts.

  • Why marketing is more complex than it seems—and how to set realistic expectations for young hires.
  • The power of feedback, training, and structured plans to help young marketers thrive.
  • How fractional CMOs can fill the gap when your business needs expert oversight without the hefty price tag.
  • Practical strategies for balancing cost, quality, and collaboration in your marketing approach.

Ready to build a marketing team that truly works for your business? Tune in now!

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True Story PR Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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