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April 11th, 2025

The Socialize Strategy – Game Changing Tips

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The Socialize Strategy - Game Changing Tips
  1. The Socialize Strategy - Game Changing Tips 16:43

🎉 Highlights from This Episode:

This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media.

LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTjeQV7qW/

📰 Big News:

New Sponsor: Morning Brew!
A full-circle moment for Helen as the newsletter she helped build was once inspired by Morning Brew—and now they’re official sponsors. 🙌

Studio Move: Socialize Studio is now on Mighty Networks!
A new platform, a better community experience. The studio now has daily chats, better organization, and more engagement tools for creators.
💡 Main Topic: What I Wish I Knew When I Started on Social Media

Helen reflects on key lessons learned along the way—perfect for anyone just starting or feeling stuck.

1. Start an Email List Early
Whether you have 20 or 2,000 followers, own your audience. Don’t rely solely on platforms like TikTok or Instagram.
Offer a lead magnet (e.g., free PDF, exclusive tips) to encourage signups.
2. Do What You Love Consistently
Create in a way that’s fun for you—whether that’s tutorials, voiceovers, or dancing.
Consistency + enjoyment = sustainability.
3. Stick to Your Niche (But Keep It Fun)
When Helen leaned into tutorials, she saw Growth.
Create content in your niche in the format you love most.
4. Always Include a Call to Action
CTA doesn’t have to be annoying—just add it at the end of your videos.
One viral video can change everything, so be ready.
5. Build Your Confidence
Everyone starts somewhere. Helen recalls her “teenage” creator years—soft-spoken and uncertain.
Own your voice and show up authentically. Confidence grows with practice.

📲 Creator Tips of the Week:

CapCut Tip:
You can change the shape of an overlay (e.g., to a circle or heart). Use the mask feature under the overlay settings.
Hashtag Strategy Update:
On Instagram: Hashtags are becoming less essential. SEO and captions are doing the work.
On TikTok: Helen’s experimenting with no hashtags. She’ll report back next week with the results. (👀 Stay tuned!)
🌟 Bonus: Studio Free Trial!

Try the Socialize Studio for 7 days free! No commitment—just a chance to learn, connect, and level up your content game.

Join Here: https://socialize-studio.mn.co

💌 Final Words:

Thanks for joining this week. Helen’s goal is always to leave you with something valuable—whether it’s a new editing hack, a mindset shift, or a gentle reminder that you’ve got this.

“Channel your inner badass. You’ll never regret showing up as yourself.”

Helen Polise TheMuthership - Social Media Content Expert

Helen Polise, aka the “Social Media Teacher” is a TV commercial director with 35+ years of experience elevating numerous global brands. After a quick rise to TikTok and Instagram fame as @themuthership, she currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content! Helen demystifies the social media process and teaches people step–by–step how to create video content through her FREE courses and workshops. Her twice-weekly email and social media podcast provide social media updates, trends, content tips, insights and strategies on all things related to social media. HelloSocialize.com to find it all.

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