Let me start with a simple question. Why do so many businesses create content… and still fail to generate real demand? Because content alone doesn’t convert. Messaging does.
Today’s guest, Tanya Brody, has built her career around understanding exactly what makes people take action.
She’s a persuasive web and SEO copywriter, a conversion specialist, and a marketing consultant who has worked with both major companies and Small Businesses to turn words into measurable results.
But her path wasn’t linear. From performing as a professional musician to losing a traditional job and launching her own freelance business, Tanya’s journey is a real-world example of what happens when necessity meets opportunity.
In the first part of our conversation, we’ll explore that journey… the risks, the pivots, and what she learned making the leap into entrepreneurship.
In the second half, we’ll dig into her expertise in copywriting and conversion… what businesses get wrong, and how to fix it.
Tanya’s website:
https://tanyabrodycopywriter.com
Mike Konrad entered the electronics manufacturing industry in 1985. Four decades later, he continues to dedicate his career to advancing reliability within the industry. In 1992, he founded Aqueous Technologies, an equipment manufacturer serving the electronics sector. Becoming an entrepreneur was never part of his plan, he simply had a passion for a product he designed. When his employer declined to build it, he realized the only way forward was to create it himself.
Mike entered business with strong technical skills but no business acumen. His early assets were ego, passion, arrogance, ignorance, and above all, a poor assessment of risk. Ironically, those traits proved useful in the beginning, ignorance really was bliss. But as his company grew, Mike recognized that those same traits could lead to its downfall. To survive, he had to transform himself, developing business acumen, adopting sustainable strategies, and evolving from reckless enthusiasm into purposeful leadership.
Today, with 40 years of industry experience, Mike shares both his technical expertise and his entrepreneurial journey, offering lessons from personal and professional growth, the near-misses that almost derailed him, and the strategies that carried him forward. He is also a strong advocate of “conscious marketing”, moving beyond traditional chest-thumping advertising toward education-driven authority building. By offering value through knowledge rather than hype, Mike helps organizations connect with a new generation of decision-makers who prefer independent research over bold claims.
