Nate Spangle never set out to build a media company. He set out to be the first truck in line at the Indy 500. That single idea, filmed on his phone while walking into work, blew up overnight and became Get Indiana, the brand now known across the state for hyping up small towns, local businesses, and the people most folks would drive right past.

In this episode, Chris Anderson sits down with Nate to unpack how a $3,000 truck off Facebook Marketplace turned into a full media company, and why plain old curiosity is the real engine behind all of it. Nate opens up about the loss that reshaped how he sees people, the strategy behind his fastest-growing videos, and the mindset that keeps him swinging even when a big idea does not land.

Here is what Chris and Nate get into:

• How one viral video and a 1986 Dodge truck launched Get Indiana and 15,000 followers in six weeks
• Why you cannot fake obsession, and how being real beats being polished every time
• The “delta” strategy: finding the gap between what people want and what nobody else is making
• Losing his mom at 20, the second chance he got with his grandmother, and how learning to ask better questions changed everything
• Why chasing a thousand real fans beats chasing a million strangers
• Building a team, handing off the mic, and turning a one-man brand into a real business
• The habits that keep him going: a short memory, no sulking, and dreaming so big it makes people uncomfortable

Whether you want to start something of your own, grow an audience, or just get more out of every single day, Nate’s story is a straight shot of proof that the only way it does not work out is if you quit.

Follow Nate and Get Indiana at getindiana.com and @NateSpangle on all social media. New episodes of The Upgraded Man drop every week

This episode may or may not be sponsored. Some product links are affiliate links, meaning we’ll receive a small commission if you buy something.

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Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

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