March 1st, 2024 THE ECOMMERCE EDGE Podcast with Jason Greenwood

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN – LIFESIGHT | THE ECOMMERCE EDGE Podcast

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast Jason Greenwood 53:07

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight – https://www.lifesight.io

Lifesight is a full stack marketing analytics platform

Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI

Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era

In this episode, Jason & Rohit discuss marketing attribution, why he thinks it’s mostly broken today and how digital marketers can do and be better

Jason Greenwood Founder of Greenwood Consulting

Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!

What can we help you find?

Popular Content Tags

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN – LIFESIGHT | THE ECOMMERCE EDGE Podcast

Contributors

Keep Up To Date With Our Latest Baby Boomer News & Offers!

Recent Articles

Recent Articles

Recent Podcasts