1. E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast Jason Greenwood 53:07
  • Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesighthttps://www.lifesight.io
  • Lifesight is a full stack marketing analytics platform
  • Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI
  • Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era
  • In this episode, Jason & Rohit discuss marketing attribution, why he thinks it’s mostly broken today and how digital marketers can do and be better
  • Jason Greenwood Founder of Greenwood Consulting

    Jason is the founder of Greenwood Consulting - a specialist B2B eCommerce consultancy.

    For 20+ years Jason has been helping brands expertly architect compelling digital shopping & brand engagement experiences.

    Jason is also the Founder, Host & Producer of THE ECOMMERCE EDGE Podcast. With 325+ existing episodes and 3 new episodes dropping per week, THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail Tech & trends.

    Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business!