On this week’s GoalChat, host Debra Eckerling discusses social media with grandfluencer Kristen Coffield, Active Grandparenting; octogenarian TikTok star Annie Korzen, author of The Book of Annie; and the anti-caterer/author Chef Rossi, The Raging Skillet. Kristen, Annie, and Rossi have all used the power of social media to share their voice and uplift/help others. They talk about authenticity, the value of social media, and more.
Benefits of Social Media
– Annie: TikTok allows me to be myself and reach people who are the opposite of me; it’s also great for asking questions and finding resources
– Rossi: It’s a place to spread the word about news and events
– Kristen: Sharing information; remember, Instagram is good for marketing, not sales
How to Make Social Media Social
– Annie: Share simple pleasures, like enjoying food
– Kristen: Confidently step into your messaging, relatability
– Rossi: Set boundaries: remember to stop using social media a few hours before bedtime
Recommendations for Standing Out
– Annie: Put yourself out there
– Rossi: People can tell if you are full of it; stop caring what you look like
– Kristen: Be clear about why you are on social media; deliver the value with heart and authenticity
– Annie: For TikTok, keep it short
– Rossi: Have Fun
Goals
– Kristen: Be consistent with your messaging and posting
– Annie: Wear bright colors, keep it short, "have you ever had this happen to you?"
– Rossi: Make people feel better via social media
Read the full recap and get the links discussed: https://thedebmethod.com/social-media-kristen-coffield-annie-korzen-chef-rossi
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How do you stand out online? Please share in the comments.
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Debra Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified.
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