1. Episode 72 / The Butterfly Story of Biodiversity and Our Home Gardens Hosting Shubber Ali Tali Orad 51:28

This butterfly is excited to be speaking with Shubber Ali.

Shubber Ali is the CEO of Garden for Wildlife, a program that began within the National Wildlife Federation. Shubber has spent the last three decades helping companies in the consulting and software industries solve problems through innovation. It was while Shubber was one of Accenture’s Global Leads for Digital  Innovation that he worked with the NWF to launch Garden for Wildlife as its own for-profit e-commerce company.  

Garden for Wildlife allows people to make a difference for the environment by shipping plants native to their zip code that support local wildlife. Their team of experts has thoughtfully utilized 50 years of experience, science, and data to curate plant collections that support wildlife and benefit local ecosystems in every season. And for every plant GFW sells, they reserve one plant for donation to a community garden or public space. 

Shubber is incredibly passionate about innovation, nature, and wildlife, and is on a mission to get as many people as possible to help save the planet, yard by yard. In 2023, GFW shipped over 62,000 plants across 38 states and 2,900+ cities in America.  

In this episode, you will hear about his journey, rain-friendly gardens, what’s the value of buying native species, our lawns, pollinators, and more.

Resources mentioned in the episode:


Nature’s Best Hope – Doug Tallamy

The Nature Fix – Florence Williams

Last Child in the Woods – Richard Louv


Buying Native Plants for your own yard – https://gardenforwildlife.com/

Fundraising platform signup –  https://content.gardenforwildlife.com/fundraising

Native Plant Finder (NWF) – https://nativeplantfinder.nwf.org/

Some notes…

More about 1treellion & Shubber Ali and Gardens for Wildlife .

To support planting all over the world, please check out this link.

The great music is credited to Pixabay.

Tali Orad Founder of 1treellion - Engineer - TEDx speaker - Serial entrepreneur - host of The Butterfly Effect Podcast

Tali Orad is an engineer, TEDx speaker, and serial entrepreneur. She is the founder of 1treellion.org an NGO with the mission to collectively make a meaningful global impact by bringing communities together to plant trees and help mitigate the effects of climate change.

Tali’s first NGO came about after she saved the life of a dying baby, resulting in her founding an NGO to raise awareness of CPR education.
She is a Thrive guest contributor, the host of The Butterfly Effect podcast, and a frequent speaker.

Tali believes in the power of people to make a change and hopes with the help of the people she can help our planet.