1. Episode 57 | Podcast Monetization: Turning Listeners into Revenue with Sarah McDowell Showing Up Solo 32:39

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast. 

Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue. 

Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing. 

Key Takeaways:

  • It’s about the community you can create not just download numbers  

  • Create relationships with the right people

  • Being a small podcast is an advantage 

Hannah talks about Affiliate marketing with Jaime Bell in a previous episode: https://www.showingupsolo.com/episodes/episode-49-how-to-integrate-affiliate-marketing-into-your-strategy-legally-with-jaime-bell 

Sarah’s top piece of advice – 

Don’t let fear stop you from asking!! 

Want more from Sarah? 

Find her on socials: 

https://twitter.com/sarahmcduk

https://www.linkedin.com/in/sarahmcduk/

https://www.instagram.com/sarahmcduk/

Find her podcast: 

https://www.theseomindset.co.uk/

Join the West Midlands Podcast Club: 

https://www.meetup.com/west-midlands-podcasting-club/

Ready to find your marketing north star?

Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz 

Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? 

Head over to → www.setmeupnow.ca 

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.