Impact of AI on B2G and B2B Sales with Forrester Analyst Seth Marrs
- Impact of AI on B2G and B2B Sales with Forrester Analyst Seth Marrs Fred Diamond 27:55
This is episode 726
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Today’s show featured an interview with Seth Marrs, the primary sales AI and Technology thought leader at Forrester.
Find Seth on LinkedIn.
SETH’S TIP: “AI is going to make you as a sales professional a lot better. It’s going to make it a lot harder to be a seller, but for those who take advantage of it, it’s not going anywhere soon. Tt’s going to make sales more important and it’s going to make the true nature of a seller. The true nature of a seller is independence and really trying to find your own way to do things.”
