Wednesday - June 24th, 2026
Apple News
×

What can we help you find?

Open Menu
March 31st, 2026

Selling a Print Business: Kelvin Gage on Negotiations, Emotions, and Lessons Learned

  1. Selling a Print Business: Kelvin Gage on Negotiations, Emotions, and Lessons Learned The Print Whisperer 1:02:42

In this episode of Printing’s Alive, Warren Werbitt and Kelvin Gage discuss their journeys in the printing industry, focusing on Kelvin’s path from starting his business to selling it to Australia’s largest print company. They delve into the complexities of deciding to sell, involving external help, and negotiating while maintaining leverage and secrecy. The conversation addresses emotional and Family considerations, financial discipline, and business readiness. Kelvin shares insights on creating win-win acquisition deals, managing staff reactions, and the emotional aftermath of selling. They also explore challenges working for the acquiring company, offering advice for potential sellers, and balancing outsourcing with new equipment investments.

(0:00) Introduction and Warren’s early printing journey
(1:33) Kelvin Gage’s background and connection to Warren
(4:36) Kelvin’s entry into the printing business
(9:19) Growth and development of Kelvin’s company
(13:44) Deciding to sell the business
(18:01) Bringing in external help and accountants
(20:58) Negotiating with the largest print company in Australia
(22:47) Maintaining leverage and secrecy during negotiations
(25:44) Emotional and family considerations in selling
(27:13) Always being prepared for a potential sale
(30:40) Financial discipline and business readiness
(33:21) Business valuation and deal structures
(36:56) Creating win-win acquisition deals
(41:00) Selling the proprietary limited entity
(42:10) Informing staff and managing reactions
(45:01) Emotional aftermath of selling
(47:51) Staying on and earn-out clauses
(51:21) Understanding deal terms and transition
(54:30) Challenges working for the acquiring company
(55:57) Advice for those selling their business
(57:43) Knowing your customers and business focus
(59:02) Outsourcing versus new equipment decisions
(1:00:18) Offering guidance to others
(1:02:15) Sponsor: (Sponsor mention and closing remarks)

Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.