In this episode of Printing’s Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive industry culture. The conversation covers innovative technologies like Nova Glue and Felix Gluer, and the importance of company identity. They also delve into leadership, mentorship, integrating new salespeople, and the role of AI in marketing. The episode concludes with insights on fostering connections and the importance of humor in business.

(0:00) Introduction, guest welcome, and print industry challenges
(2:00) Importance of youth and influence of Gary Vee
(4:26) Communication gaps and adapting to Technology changes
(10:01) Value of student engagement
(13:33) Promoting a positive industry culture
(17:13) Company identity and culture
(19:21) Issues with industry-sponsored content
(23:08) Promoting print through apparel
(23:45) Leadership, company culture, and Innovation
(24:13) Innovative gluing technology: Nova Glue and Felix Gluer
(26:42) Consulting and the value of advice
(28:52) Knowledge sharing and mentorship
(30:20) Team spirit and mentorship in print
(36:33) Integrating new salespeople
(41:01) Embracing change in print and apparel
(43:01) The power of marketing and memorable promotions
(46:01) Building Relationships through shared activities
(47:02) The limitations and role of AI in marketing
(48:02) Impact of personalized business cards
(51:02) Fostering connections through personal interests
(54:21) The importance of humor and light-heartedness
(55:12) Lessons from dog walking and human interactions
(57:02) Closing remarks and call to action

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.