In this episode of Printing’s Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19. They discuss the nostalgia of physical tickets and the challenges around exclusive digital ticketing policies, proposing solutions for offering printed tickets. The conversation touches on the market for collectible tickets and the sentimental versus monetary value of collections. They also address industry practices, scalping issues, and legal aspects like Ontario’s anti-reselling law. The episode delves into mental Health in the print industry, the dual role of AI in support, and the importance of laughter and personal Growth through comedy and improv.

(0:00) Introduction and Matt Wolf’s background
(1:27) The roller coaster of business ownership
(2:40) Ticket Time Machine and the evolution of ticketing
(3:28) Impact of digital tickets and COVID-19
(4:54) The value and nostalgia of physical tickets
(6:26) Issues with exclusive digital ticketing policies
(8:15) Potential solutions for offering printed tickets
(10:02) The market for collectible and rare tickets
(12:24) Sentimental vs. monetary value of ticket collections
(14:10) The challenges of getting physical tickets at events
(16:19) Business opportunities in printing commemorative tickets
(20:03) Ticketmaster, Live Nation, and industry practices
(21:16) Ontario’s law against ticket reselling above face value
(22:28) The problem with bots and scalpers in ticket sales
(23:17) The Savannah Bananas’ approach to ticket scalping
(24:45) John Mayer’s impact on Dead and Company
(26:29) Challenges of replacing iconic band members
(28:22) The importance of varying concert setlists
(30:01) Difficulties in business networking
(34:26) The impact of mental health on personal and professional life
(41:20) Mental health initiatives in the print industry
(43:24) The universality of mental health challenges
(44:36) The dual nature of AI in mental health support
(45:57) The impact of phone usage on social interactions
(46:31) The benefits of breathing exercises for Stress relief
(47:03) The balance of good and bad in people
(51:07) The current political climate and civil discourse
(53:29) The influence of loud voices in public debates
(55:47) Personal reflections on being a good person
(57:19) The importance of laughter and comedy in life
(58:28) Pickleball experience and spreading joy
(1:00:31) The value of improv and comedy for personal growth
(1:03:15) Potential

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.