In this episode of Printing’s Alive, Warren Werbitt and Clark Scherer explore the evolution of the printing industry. They discuss Clark’s transition from Komori, the Longevity of various presses, and challenges in offset printing. Topics include private equity’s impact, offset vs. digital profitability, and digital press lifecycles. They also cover technological advancements, service importance, staffing challenges, and creating a one-stop shop for printing supplies. The episode highlights attracting young talent with AI, social media strategies, sourcing press parts, future digital trends, and cost-effective inventory management.

(0:00) Introduction and Clark Scherer’s background
(1:26) Transition from Komori to new business ventures
(2:22) Warren Werbitt’s first offset press experience
(3:29) Longevity and comparison of Komori, Mitsubishi, and other presses
(5:15) Challenges in the offset printing industry
(6:22) Announcement about Baldwin and UV system support
(7:09) Impact of private equity on the printing industry
(8:29) Offset vs. digital printing: profitability and ownership
(10:06) Digital press lifecycle and considerations
(12:00) Advancements and marketing in press Technology
(14:10) Importance of service and maintenance
(16:26) Shift patterns and staffing challenges
(17:32) Diversification in commercial printing
(18:02) Print Whisper shop and Offset Press Supply vision
(20:19) Building a one-stop shop for printing supplies
(22:20) Attracting young talent to the printing industry
(24:34) Using AI tools and modern training for recruitment
(27:49) Importance of updated websites and social media presence
(30:50) Engaging younger employees through social media
(33:08) Examples of successful social media strategies
(35:05) Sourcing printing press parts: challenges and solutions
(39:18) Digital printing equipment and cost of ownership
(41:47) Future trends in digital printing
(44:17) Inventory management strategies
(46:06) Cost-effective shipping options for supplies
(48:30) Lower-cost alternatives to Uline products
(50:33) Savings on shrink-wrap for printers
(53:30) Subscription model for consumable supplies
(56:16) Service network and partnerships for UV systems
(57:29) Final thoughts and future plans
(58:08) Episode closing remarks

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.