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March 3rd, 2026

Authenticity, Branding, and Thriving: Insights with Erica Diamond

  1. Authenticity, Branding, and Thriving: Insights with Erica Diamond The Print Whisperer 45:08

In this episode of Printing’s Alive, Warren Werbitt chats with Erica Diamond about her entrepreneurial journey, emphasizing authenticity and confidence. They discuss competition, learning from failure, managing Burnout, and building a personal brand. Erica shares her Barbie experience, post-sale life, and evolving views on success. Topics include social media’s role, interpersonal skills, email marketing, advice for women in business, and the Thrive 360 framework. They also cover teaching children self-regulation, traits of high-performing women, and Erica’s upcoming women’s retreat. The episode wraps up with ways to connect with Erica and a call for listener feedback.

(0:00) Introduction and guest welcome
(0:22) Warren discusses Erika’s background and early entrepreneurial days
(2:36) The importance of authenticity, confidence, and handling competition
(6:01) Discussing failure, learning, and managing burnout
(8:22) Building a personal brand and Erika’s experience with Barbie
(12:04) Life after selling the company and Warren’s passion for print
(19:01) The evolving meaning of success and the role of social media
(23:45) Interpersonal skills and current projects in public speaking
(25:22) Email marketing and advice for women in business
(28:22) The Thrive 360 framework and COVID-19’s impact on well-being
(35:39) Teaching children self-regulation and traits of high-performing women
(40:16) The impact of social media on self-perception and upcoming women’s retreat
(44:25) Connecting with Erica Diamond and closing remarks
(44:47) Call for listener feedback and future guests

Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.