In this episode of Printing’s Alive, Warren Werbitt and Emma Farquharson explore AI’s impact on the print industry, focusing on productivity, common mistakes, and industry readiness. They discuss generational and gender dynamics, emotional safety, and trust, while highlighting the importance of human connection in sales and collaboration. The conversation addresses hiring challenges, AI manipulation, and its influence on younger generations, emphasizing compassion and mentorship. They also Stress the need for a unified print association and industry support. Future AI discussions and engaging young people in print are covered, concluding with closing remarks and appreciation.

(0:00) Introduction of guest Emma Farquharson and Overview of Shared Intel AI
(3:00) AI in Print: Productivity, Common Mistakes, and Industry Readiness
(10:38) Generational and Gender Dynamics in AI Adoption and Print Industry
(18:05) Emotional Safety, Trust, and Industry Culture
(22:37) Demographics and Collaboration in the Print Industry
(26:38) Hiring Challenges and Distrust Across Generations
(30:03) Human Connection in Sales and Experiences with ChatGPT
(33:08) AI Manipulation Tactics and Implementing Change
(37:18) Influences on Younger Generations and Compassion in Business
(42:22) Collaboration and Mentorship in the Print Industry
(49:09) Grassroots Movement and Engaging Industry Owners
(55:09) The Need for a Unified Print Association and Industry Support
(57:20) Industry Feedback, Aligning Goals, and Mission Statements
(59:26) Importance of Free Consultations and Encouraging Their Use
(1:00:54) Future AI Discussions and Engaging Young People in Print
(1:01:34) Closing Remarks and Appreciation

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Warren Werbitt The Print Whisperer

Warren Werbitt is a passionate print industry veteran, entrepreneur, and advocate with over 30 years of experience under his belt. Known globally as The Print Whisperer, Warren built and ran one of Canada’s most successful printing companies, scaling it to over 120 employees and $20 million in sales before pivoting to coaching and consulting.

Today, Warren helps print shop owners and industry suppliers thrive by offering honest, no-fluff advice on business strategy, marketing, sales, and operations. He’s the host of the global podcast Printing’s Alive, author of the book Printing’s Alive: A Tale of Ink, Innovation, and Industry Wisdom, and a sought-after speaker who brings authenticity, humor, and deep industry knowledge to every stage.

Warren is on a mission to inspire the next generation of printers, promote the value of print in a digital world, and show that success is possible—at any age—with passion and perseverance. When he’s not talking about print, he’s probably out fishing for musky or sharing life lessons over a good drink and a better story.