#143- Matt Nuccio: Inside the World of a Leading Toy Designer

What does it take to design a toy? Well probably not much, but designing a good one that parents scream, claw, and fight for during the holiday’s takes some creativity and a bit of good luck. This week I speak with Matt Nuccio who through his lifelong involvement in the toy industry and his company Design Edge has helped design some of the biggest toys of our time (see: Tickle Me Elmo). We talk the world of toys, his current place in it all, and how he can help aspiring designer create the next big thing. This is a fun one whether you still have kids you are buying the latest and greatest toys for or simply want to walk down memory lane when you parents came back from the toy store with your favorite new toy, black eye and all.

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Design Edge Website: https://www.designedge.net/

Matt’s LinkedIn: www.linkedin.com/in/mattnuccio

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Jackson Huff Podcaster

I am in admissions and advising by profession where I speak with students every day about their future and goals. I have spent a decade learning peoples life stories and what makes them tick. So, a few years ago I decided to take that passion for people and make a podcast. Through this I have been able to speak with a lot of amazing people. People like Bob Eubanks (The Newlywed Game), Daphne Maxwell Reid (Fresh Prince of Bel-Air), Maddie Musselman (2x Olympic Gold Medalist), Francois Clemmons (Mister Rogers' Neighborhood), and countless others.