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March 16th, 2025

1138 When a Great Idea Isn't The Right Idea | Jen Edds

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Lorraine Ball1138 When a Great Idea Isn't The Right Idea | Jen Edds
  1. 1138 When a Great Idea Isn't The Right Idea | Jen Edds Lorraine Ball 10:18

We’ve all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going to change everything.” And then reality sets in. To share her own “What Was I Thinking?” moment, I’ve invited my friend Jen Edds, the head brassy boss at Brassy Broadcasting Company. Jen had a vision of launching a daily podcast—short, punchy, and everywhere. But just before jumping in, she took a step back and asked herself the tough questions: Was this the right show? Was this sustainable? And most importantly, was this for her audience? What she discovered might just save you from your next over-ambitious content plan. So, grab a cup of coffee and get ready for some laughs, lessons, and a little tough love on making your marketing work for you.

Key Takeaways:

  • Just because an idea is exciting doesn’t mean it’s the right fit—evaluate sustainability before diving in.

  • Content should serve your ideal audience, not just chase algorithms.

  • Marketing your content is just as important as creating it—don’t forget to promote!

  • Be flexible! You can always pivot and adjust your content strategy as you learn more about what works.

Whether you’re launching a podcast, writing a blog, or creating video content, Jen’s story is a reminder that strategy matters more than sheer volume. And sometimes, the best decision is to scale back before you burn out.

Jenn Edds is the Head Broad in Charge at the Brassy Broadcasting Company

LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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