Marketing can make or break a business, clear and compelling communication is more important than ever.
How can you stand out in a crowded space?
How can they use digital tools to connect with clients more effectively?
In this episode of Mitlin Money Mindset®, Larry Sprung speaks with Samantha Russell, Chief Evangelist at FMG, about strategies you can use to grow their businesses through digital marketing.
She shares insights on content strategy, social media, and branding, emphasizing the importance of Clarity, engagement, and community-building.
Samantha discusses:
- How simplifying language and avoiding jargon helps you connect better with their audience
- The impact of Google verification and reviews on local search rankings and credibility
- The power of social media engagement and how authentic interactions can strengthen professional Relationships
- Her late husband Ryan Russell’s Legacy, including his bestselling children’s book and its lasting impact
- The importance of teaching children gratitude, cultural awareness, and an appreciation for different perspectives
- And more!
Resources:
Connect with Larry Sprung:
Connect with Samantha Russell:
About our Guest:
Samantha is the Chief Evangelist at FMG and has been helping financial advisors grow through creative digital marketing and communication strategies for the last 10+ years. A big part is helping them switch their mindset from an “outbound cold sales” to a “warm inbound” approach. The strategies she teaches (including optimal website design, SEO, content marketing, social media, and video) have helped thousands of advisors experience significant organic Growth and new business over the last 10 years. Samantha is a prolific speaker and content creator, and she often appears on stage at conferences and on the pages of well-known industry publications. She is an Investment News 40 Under 40 award winner, a ThinkAdvisor Luminary, and a WealthManagement.com “10 to Watch” honoree.
Disclosure:
Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest’s content linked on this site.
Lawrence “Larry” Sprung, CFP® is a husband, father, entrepreneur and mental health advocate.
Larry is the author of the Amazon Bestselling book “Financial Planning Made Personal” and the also host of the Mitlin Money Mindset™ a podcast that reminds you to ask yourself “What did you do today that brought you joy?®”
In 2004 he founded Mitlin Financial, Inc. naming the firm memory of Larry’s wife’s grandfather, Mitchell, and his mother, Linda. During his career, Larry has found that a lot of industry terms and concepts can seem confusing to outsiders. That’s why he works with the families he serves to break down complex financial topics into easy-to-understand concepts.
In recognition of Larry’s significant contributions to his profession, he has received quite a few awards. In 2021, Larry was named to the Investopedia 100 Top Advisors in 2021 and was even more humbled to make their Top Ten list for 2022.
Outside the office, one of Larry’s greatest passions is raising awareness for mental health. He spent over 12 years serving on the National Board of the American Foundation for Suicide Prevention (AFSP) and sits on its financial and investment committees. With his wife, Denise, he has raised more than $1.7 million for the organization through the Keith Milano Memorial Fund. The fund was created in memory of his brother-in-law.
Larry values his family tremendously and his desire to do right by his wife and two sons drives who he is in and out of the office.
