You see them everywhere those punchy, memorable lines that can make or break a brand. Words that have the power to compel someone to take action. In this episode Mike and Blaine will explore what makes a slogan stick, from the simplicity of “Just Do It” to the genius behind “Think Different.” Plus, we'll share tips on crafting your own slogan that packs a punch without sounding like corporate fluff. Tune in to discover how the right words can set your business apart and leave a lasting impression!

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Featured Beer: @freetailbrewing @hopbutcher

Mike: Freetail – 401K Pilsner

Blaine: Hop Butcher – Kielbasa King DIPA

Thanks to our Beer Sponsors: Rachel Barnett from Gentle Frog, Baltimore Mike, CPA Larry Weinstein, Neighbor Pat, Courtney, and Jaqi York!

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Blaine Bertsch Podcaster

Blaine is a co-host on Business, Beer & BS with Mike & Blaine. He's also Co-Founder and CEO at Dryrun, a business cash flow forecasting and modeling software company, and author of "Chronic Cash Flow". Blaine's co-host, Mike Milan, also known as "Cash Flow Mike", is a serial entrepreneur, author and finance coach for business owners and CPAs.